Case Study Research for Business

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  • Format: Paperback
  • Copyright: 2012-03-06
  • Publisher: SAGE Publications Ltd
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The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.

Author Biography

Jillian Dawes Farquhar is Professor of Marketing Strategy at the University of Bedfordshire and Director of the Doctoral Programme in the Business School.

Table of Contents

About the Authorp. ix
Introductionp. 1
What is Case Study Research?p. 3
Learning outcomesp. 3
Introductionp. 3
Relationships in researchp. 3
Case study research?p. 5
What can case study research achieve?p. 8
One or more than one?p. 9
Prejudice against case study researchp. 10
Ethical researchp. 11
Summaryp. 12
Further readingp. 13
Referencesp. 13
Philosophical Assumptions of Case Study Researchp. 15
Learning outcomesp. 15
Introductionp. 15
Research traditionsp. 16
Research logicp. 24
Case study research and philosophical assumptionsp. 26
Summaryp. 26
Further readingp. 28
Referencesp. 28
Developing Your Case Study Research Strategyp. 30
Learning outcomesp. 30
Introductionp. 30
Developing your research question and objectivesp. 31
Designing your researchp. 33
Developing the conceptual framework for case study researchp. 34
Case study: a research strategyp. 38
Creating the case study strategyp. 39
Triangulationp. 44
Research qualityp. 46
Summaryp. 46
Further readingp. 47
Referencesp. 47
Access and Ethics in Case Study Researchp. 49
Learning outcomesp. 49
Introductionp. 49
Negotiating accessp. 49
Ethical researchp. 55
Summaryp. 62
Further readingp. 63
Referencesp. 63
Data Collectionp. 65
Learning outcomesp. 65
Introductionp. 65
Methodology and methodsp. 65
Primary datap. 68
Secondary datap. 77
Triangulationp. 80
Summaryp. 81
Further readingp. 82
Referencesp. 82
Managing and Analysing Datap. 84
Learning outcomesp. 84
Introductionp. 84
Quantitative analysisp. 85
Qualitative analysisp. 90
Triangulationp. 95
Summaryp. 97
Further readingp. 98
Referencesp. 98
Quality in Case Study Researchp. 100
Learning outcomesp. 100
Introductionp. 100
Classical approaches to research qualityp. 100
Interpretivist views of research qualityp. 105
An ethnographic contributionp. 108
What works for youp. 110
Summaryp. 111
Further readingp. 111
Referencesp. 112
Writing and Presenting Your Researchp. 113
Learning outcomesp. 113
Introductionp. 113
Presentational considerationsp. 114
Title and abstractp. 115
Structurep. 116
Draftsp. 124
Working with othersp. 125
Putting your research out there (or 'don't be shy')p. 126
Summaryp. 127
Further readingp. 128
Referencesp. 128
Indexp. 129
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