CART

(0) items

Cases to Accompany Contemporary Strategy Analysis, 7th edition,9780470686331

Cases to Accompany Contemporary Strategy Analysis, 7th edition

by
Edition:
7th
ISBN13:

9780470686331

ISBN10:
0470686332
Format:
Paperback
Pub. Date:
4/1/2010
Publisher(s):
Wiley
List Price: $78.10

Rent Textbook

(Recommended)
 
Term
Due
Price
$35.15

Buy Used Textbook

In Stock Usually Ships in 24-48 Hours
U9780470686331
$54.67

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780470686331
$75.20

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $2.54
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 7th edition with a publication date of 4/1/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:+ Manchester United: Preparing for Life without Ferguson+ Starbucks+ Easyjet vs. Ryanair+ DVD Wars+ GoogleFurther cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Table of Contents

Preface
Acknowledgments
Madonna
Starbucks, February 2009: The Coffee Goes Cold
The US Airline Industry in 2009
Ford and the World Automobile Industry in 2009
Wal-Mart Stores Inc., 2009
Manchester United: Preparing for Life without Ferguson
Eastman Kodak: Meeting the Digital Challenge
Procter & Gamble's Organization 2005 Project
AirAsia: The World's Lowest Cost Airline
Harley Davidson Inc., July 2008
Raisio Group and the Benecol Launch
Rivalry in Video Games
DVD War of 2005-8: Blu-Ray vs. HD DVD
New York Times
Eni SpA: Building an International Energy Major
American Apparel: Vertically-integrated in Downtown LA
Outback Steakhouse: Going International
Euro Disney: From Dream to Nightmare
Vodafone: Rethinking the International Strategy
Richard Branson and the Virgin Group of Companies in 2007
Google Inc.: Running Amuk?
Bank of America's Acquisition of Merrill Lynch
Jeff Immelt and the Reinventing of General Electric, 2009
W.L. Gore & Associates: Who's In Charge Here?
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...