Cases to Accompany Contemporary Strategy Analysis, 7th edition

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  • Edition: 7th
  • Format: Paperback
  • Copyright: 4/1/2010
  • Publisher: Wiley
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:+ Manchester United: Preparing for Life without Ferguson+ Starbucks+ Easyjet vs. Ryanair+ DVD Wars+ GoogleFurther cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Table of Contents

Starbucks, February 2009: The Coffee Goes Cold
The US Airline Industry in 2009
Ford and the World Automobile Industry in 2009
Wal-Mart Stores Inc., 2009
Manchester United: Preparing for Life without Ferguson
Eastman Kodak: Meeting the Digital Challenge
Procter & Gamble's Organization 2005 Project
AirAsia: The World's Lowest Cost Airline
Harley Davidson Inc., July 2008
Raisio Group and the Benecol Launch
Rivalry in Video Games
DVD War of 2005-8: Blu-Ray vs. HD DVD
New York Times
Eni SpA: Building an International Energy Major
American Apparel: Vertically-integrated in Downtown LA
Outback Steakhouse: Going International
Euro Disney: From Dream to Nightmare
Vodafone: Rethinking the International Strategy
Richard Branson and the Virgin Group of Companies in 2007
Google Inc.: Running Amuk?
Bank of America's Acquisition of Merrill Lynch
Jeff Immelt and the Reinventing of General Electric, 2009
W.L. Gore & Associates: Who's In Charge Here?
Table of Contents provided by Publisher. All Rights Reserved.

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