Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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What is included with this book?
Preface | |
Acknowledgments | |
Madonna | |
Starbucks, February 2009: The Coffee Goes Cold | |
The US Airline Industry in 2009 | |
Ford and the World Automobile Industry in 2009 | |
Wal-Mart Stores Inc., 2009 | |
Manchester United: Preparing for Life without Ferguson | |
Eastman Kodak: Meeting the Digital Challenge | |
Procter & Gamble's Organization 2005 Project | |
AirAsia: The World's Lowest Cost Airline | |
Harley Davidson Inc., July 2008 | |
Raisio Group and the Benecol Launch | |
Rivalry in Video Games | |
DVD War of 2005-8: Blu-Ray vs. HD DVD | |
New York Times | |
Eni SpA: Building an International Energy Major | |
American Apparel: Vertically-integrated in Downtown LA | |
Outback Steakhouse: Going International | |
Euro Disney: From Dream to Nightmare | |
Vodafone: Rethinking the International Strategy | |
Richard Branson and the Virgin Group of Companies in 2007 | |
Google Inc.: Running Amuk? | |
Bank of America's Acquisition of Merrill Lynch | |
Jeff Immelt and the Reinventing of General Electric, 2009 | |
W.L. Gore & Associates: Who's In Charge Here? | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.