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Cases in Health Care Marketing,9780763764487

Cases in Health Care Marketing

by
Edition:
1st
ISBN13:

9780763764487

ISBN10:
0763764485
Format:
Paperback
Pub. Date:
2/1/2010
Publisher(s):
JONES & BARTLETT PUBLISHERS
List Price: $106.95

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This is the 1st edition with a publication date of 2/1/2010.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructorrs"s materials. Ask your publisherrs"s representative about value bundling options with: bull; Essentials of Health Care Marketing, Second Edition bull; Health Care Marketing: Tools and Techniques, Third Edition


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