9780763764487

Cases in Health Care Marketing

by
  • ISBN13:

    9780763764487

  • ISBN10:

    0763764485

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2/1/2010
  • Publisher: JONES & BARTLETT PUBLISHERS

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Supplemental Materials

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructorrs"s materials. Ask your publisherrs"s representative about value bundling options with: bull; Essentials of Health Care Marketing, Second Edition bull; Health Care Marketing: Tools and Techniques, Third Edition

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