9780618318186

Cases in Strategic Management

by
  • ISBN13:

    9780618318186

  • ISBN10:

    0618318186

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2003-02-27
  • Publisher: South-Western College Pub
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Preface ix
Introduction: Analyzing a Case Study and Writing a Case Study Analysis 1(1)
What Is a Case Study Analysis?
1(1)
Analyzing a Case Study
2(5)
Writing a Case Study Analysis
7(1)
Guidelines for the Strategic Management Project
8(1)
The Role of Financial Analysis in Case Study Analysis
8(5)
Profit Ratios
9(1)
Liquidity Ratios
10(1)
Activity Ratios
10(1)
Leverage Ratios
11(1)
Shareholder-Return Ratios
11(1)
Cash Flow
12(1)
Conclusion
13(1)
Section A: Small Business, Entrepreneurship, and Ethics Cases
Vail Resorts, Inc.
14(13)
Herman L. Boschken
This premier ski resort seeks to maintain its edge and improve performance in a maturing market
Adrenaline Air Sports: Where the Speed Limit Is 120 Miles per Hour . . . or More (condensed version)
27(10)
Larry D. Alexander
Billy Cockrell
Jonathan Charlton
Fledgling skydiving company struggles to get repeat jumpers and build a sustainable business
General Aviation: An Industry Note
37(5)
Harold Dyck
Sue Greenfeld
Details the structure and regulations governing the general aviation industry
Redlands Municipal Airport
42(8)
Sue Greenfeld
Harold Dyck
The city of Redland struggles to find the right strategy for its airport
Perdue Farms, Inc.: Responding to Twenty-first Century Challenges
50(19)
George C. Rubenson
Frank M. Shipper
Explores the growth and competitive strategy of this producer of high quality foods
Wizards of the Coast, 1990--2001
69(8)
Charles W. L. Hill
Suresh Kotha
Richard Moxon
Frank Rothaermel
Wizards tries to become the preeminent company in the hobby game industry
Napster
77(10)
Charles W. L. Hill
Can Napster develop a business model that will enable it to profit from its disruptive technology, and how will the music recording industry respond?
AtomFilms
87(24)
Taz Pirmohamed
Bharat Anand
AtomFilms tries to become the leading distributor of short films in the United States
Zoots -- The Cleaner Cleaner
111(18)
Myra Hart
Sharon I. Peyus
Can Zoots become the Staples of dry-cleaning?
Nike: Sweatshops and Business Ethics
129(5)
Charles W. L. Hill
Is Nike profiting from the employment of sweatshop labor in developing nations?
Section B: Business Level: Domestic and Global Cases
WestJet Looks East
134(11)
Joseph N. Fry
Roderick E. White
This regional Canadian airline muses national expansion
Avon Products, Inc.: The Personal-Care Industry
145(31)
Gabriela Del Carro
Marc E. Gartenfeld
Robert J. Mockler
CEO Andrea Jung looks for ways to re-ignite Avon's growth
The Body Shop International: U.S. Operations
176(14)
A. J. Almaney
Explores the competitive positioning and international strategy expansion at this specialty retailer
J. P. Morgan Chase & Co.: The Credit Card Segment of the Financial Services Industry
190(22)
Steven Preziosi
Damon Swaner
Marc E. Gartenfeld
Robert J. Mockler
Dorothy Dologite
Chase Cardmember Services has to develop a strategy for improving its performance in a tough marketplace
Toyota: The Evolution of the Toyota Production System
212(11)
Charles W. L. Hill
What is the foundation of Toyota's long-term competitive advantage?
Nucor in 2001
223(29)
Frank C. Barnes
Beverly B. Tyler
Nucor's cost-leadership strategy has helped the company to outperform its competitors. Is this strategy sustainable?
Digital Devices: Current and Future Market Opportunities
252(15)
Charles W. L. Hill
Will Microsoft or Palm become the preeminent supplier of operating systems for digital devices?
Treo: Handspring's Last Stand
267(12)
Melissa A. Schilling
Chad Beaupierre
Scott Bevier
Roberto Ekesi
Vicken Librarikian
What strategy should Handspring adopt for launching the Treo?
The Home Video Game Industry: From Pong to X-Box
279(16)
Charles W. L. Hill
What strategies help companies to gain a competitive advantage in this dynamic industry?
Microsoft Windows Versus Linux
295(11)
Charles W. L. Hill
Can Linux dethrone Microsoft Windows?
IBM Global Services. The Professional Computer Services Industry
306(24)
Vincent Pawlowski
Marc E. Gartenfeld
Robert J. Mockler
Dorothy Dologite
IBM's fast growing global services division is asked to develop a strategy for continuing
SAP and the Evolving Web Software ERP Market
330(15)
Gareth R. Jones
The challenges and pitfalls facing a company that wishes to dominate an important segment of the global software market
Iridium: Communication for the New Millennium
345(11)
Min Yee Ji
Steven Angga-Prana
Melissa A. Schilling
Can Iridium build a profitable satellite phone business?
A Hundred-Year War: Coke vs. Pepsi, 1890s--1990s
356(18)
Chiaki Moriguchi
David Lane
Can Coke defend its turf against Pepsi?
Wal-Mart Stores, Inc: Strategies for Dominance in the New Millennium
374(18)
James W. Camerius
Can Wal-Mart continue to grow in the 21st Century?
Wal-Mart's Mexican Adventure
392(5)
Charles W. L. Hill
Wal-Mart struggles to find a successful retailing formula in Mexico
Kmart Corporation: Seeking Customer Acceptance and Preference
397(15)
James W. Camerius
Can Kmart survive?
Tosco and the New Millennium
412(21)
M. Edgar Barrett
Andrew Kimbrough
Tosco grows through acquisitions to become the low cost player in the oil and gas industry
The Evolution of the Air Express Industry, 1973--2002
433(11)
Charles W. L. Hill
Three decades of tough competition
Airborne Express in 2002
444(14)
Charles W. L. Hill
Surviving in a tough environment
Blockbuster in 2002
458(15)
Gareth R. Jones
The roller coaster ride of a company whose performance depends on its managers' ability to manage a changing technological environment
Video Concepts, Inc.
473(5)
John Dunkelberg
Tom Goho
Can a small company respond to the Blockbuster challenge?
Section C: Corporate Level: Domestic and Global Cases
AOL Time Warner: Creating a Colossus
478(16)
Charles W. L. Hill
Can this media conglomerate improve its performance?
The Viacom Empire
494(16)
Gareth R. Jones
The history of Sumner Redstone's efforts to build a global media giant
Monsanto (A): Building a Life Sciences Company
510(21)
Charles W. L. Hill
Monsanto transforms itself from a commodity chemicals company into a leading edge life science company
Monsanto (B): Merger and Rebirth
531(4)
Charles W. L. Hill
Is there life for Monsanto after it is acquired and then spun off by Pharmacia?
Eli Lilly & Company: The Global Pharmaceutical Industry
535(23)
Elizabeth Petrovski
Marc E. Gartenfeld
Robert J. Mockler
How can Lilly grow given loss of patent protection on its best selling drug Prozac?
Kikkoman Corporation in the Mid-1990s: Market Maturity, Diversification, and Globalization
558(20)
Norihito Tanaka
Marilyn L. Taylor
Joyce A. Claterbos
How can this Japanese producer of branded food products improve its performance at home and overseas?
CenturyTel in a Bear Hug
578(23)
Lawrence R. Jauch
Melissa V. Melancon
This telecommunications provider receives an unsolicited takeover bid from a rival. What should it do?
Whirlpool Corporation's Global Strategy
601(13)
Meredith Martin
Simon Algar
Vipon Kumar
Andrew C. Inkpen
Can Whirlpool become a global leader in the home appliance business?
``You Push the Button, We Do the Rest'': From Silver Halide to Infoimaging at Eastman Kodak
614(16)
Gareth R. Jones
The story of Kodak's continuing attempts to reverse its decline in the imaging business
Restructuring Exide
630(4)
Charles W. L. Hill
Can this struggling maker of batteries turn itself around?
First Greyhound, Then Greyhound Dial, Then Dial: What Will Happen in 2002?
634
Gareth R. Jones
What do you do with a diversified company that lacks any real reason for its continued existence?

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