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Cases in Strategic Management : An Integrated Approach,9780538752305
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Cases in Strategic Management : An Integrated Approach

by ;
Edition:
9th
ISBN13:

9780538752305

ISBN10:
0538752300
Format:
Paperback
Pub. Date:
10/14/2009
Publisher(s):
Cengage Learning
List Price: $244.33
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Summary

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.

Table of Contents

Business Level Cases: Domestic And Global
Wynn Resorts, Ltd. C13
Bally Total Fitness C27
The Comeback of Harley Davidson, 1985-2008 C41
Apple In 2008 C59
Internet Search and the Google Juggernaut C75
Intel Corporation: 1968-2008 C92
SGI Versus Dell: Competition In Server And Cloud Computing C105
The Home Video Game Industry: Atari Pong To the Nintendo Wii C113
Charles Schwab C131
McDonald's And Its Critics: 1973-2009 C146
Nucor in 2009 C159
Satellite Radio (A): XM Versus Sirius C182
Satellite Radio (B): XM and Sirius C192
Facebook C195
Tivo, Inc: Tivo Versus Cable And Satellite DVR - The Talkativo C211
The Global Automobile Industry in 2009 C226
Toyota In 2009: The Origin and Evolution of The World's Leading Automobile Manufacturer C238
General Motors: From Birth to Bankruptcy in 2009 C252
Tata Motors' Acquisition of Jaguar and Land Rover C264
Infosys Consulting In 2006: Leading the Next Generation of Business and Information Technology Consulting C277
Safeway, Walmart, and the Grocery Industry C299
Table of Contents provided by Publisher. All Rights Reserved.


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