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Casino Management : A Strategic Approach,9780131926721
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Casino Management : A Strategic Approach

by
Edition:
1st
ISBN13:

9780131926721

ISBN10:
0131926721
Format:
Hardcover
Pub. Date:
12/28/2007
Publisher(s):
Prentice Hall
List Price: $76.60

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This is the 1st edition with a publication date of 12/28/2007.
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Summary

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.Brings the casino industry into the business paradigm and offers a more strategic look at the casino segment of the hospitality industry. Offers sound coverage of strategic market planning and fundamental business theory. Examines the external and internal factors impacting casino management and the casino industry. Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition. Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions. Shows why casinos need to understand politics. Supplies casino managers with the basic understanding of how governments think when forming casino laws. Focuses on how and why governments do what they do, not just specific legislations and laws. Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success. Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising. An excellent reference for casino managers.

Table of Contents

Table of Contents nbsp;
Introducation
Introduction nbsp;
External Environments
Economic Environments
Social Environments
Culture and Technology
Casino Management and Politics
Legal Environment nbsp;
External Environemntal Influences
Consumer Behavior
Competition nbsp;
Internal Control
Games & Statistics
Product: Organization
Pricing: Revenue Control
Pricing: Comps and Credit
Place
Promotions nbsp;
Future
Future of Gamin
Table of Contents provided by Publisher. All Rights Reserved.


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