Cengage Advantage Books: Building a Speech

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  • Edition: 7th
  • Format: Paperback
  • Copyright: 3/18/2009
  • Publisher: Wadsworth Publishing
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CENGAGE ADVANTAGE BOOKS: BUILDING A SPEECH, Seventh Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in drafting informative and persuasive speeches as well as improving research and speechwriting skills. The text's conversational style aims to both interest and motivate students. Topics such as apprehension and listening provide a positive learning environment and help students to realize that they are not alone in their struggle to find the confidence to speak in public. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear direction, and creative examples.

Table of Contents

Surveying the Landscape
Introducing the Study of Public Speaking
Building Your First Speech
Analyzing Your Audience
Improving Your Listening Skills
Understanding and Reducing Your Apprehension
Considering the Ethics of Public Speaking
Preparing the Foundation
Selecting the Topic and Purpose
Conducting Research
Choosing Supporting Materials
Creating the Structure
Organizing the Body of the Speech
Selecting the Introduction and Conclusion
Refining the Appearance
Using Audiovisual Aids
Considering Language
Developing the Delivery
Considering Different Types of Structures
Speaking to Inform
Speaking to Persuade
Speaking to Persuade: Motivating Audiences
Speaking for Special Occasions
Speaking in Groups
Table of Contents provided by Publisher. All Rights Reserved.

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