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This is the 7th edition with a publication date of 3/18/2009.
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CENGAGE ADVANTAGE BOOKS: BUILDING A SPEECH, Seventh Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in drafting informative and persuasive speeches as well as improving research and speechwriting skills. The text's conversational style aims to both interest and motivate students. Topics such as apprehension and listening provide a positive learning environment and help students to realize that they are not alone in their struggle to find the confidence to speak in public. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear direction, and creative examples.
Table of Contents
|Surveying the Landscape|
|Introducing the Study of Public Speaking|
|Building Your First Speech|
|Analyzing Your Audience|
|Improving Your Listening Skills|
|Understanding and Reducing Your Apprehension|
|Considering the Ethics of Public Speaking|
|Preparing the Foundation|
|Selecting the Topic and Purpose|
|Choosing Supporting Materials|
|Creating the Structure|
|Organizing the Body of the Speech|
|Selecting the Introduction and Conclusion|
|Refining the Appearance|
|Using Audiovisual Aids|
|Developing the Delivery|
|Considering Different Types of Structures|
|Speaking to Inform|
|Speaking to Persuade|
|Speaking to Persuade: Motivating Audiences|
|Speaking for Special Occasions|
|Speaking in Groups|
|Table of Contents provided by Publisher. All Rights Reserved.|