9780495568827

Cengage Advantage Books: This is PR The Realities of Public Relations

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  • ISBN13:

    9780495568827

  • ISBN10:

    0495568821

  • Edition: 10th
  • Format: Paperback
  • Copyright: 3/10/2009
  • Publisher: Wadsworth Publishing
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List Price: $142.95

Summary

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Table of Contents

Public Relations: Role, Origins and Trends Affecting the Future
PR Roles and Specialties
PR's Origins and Evolution
Trends in PR
Research for PR
Research: Planning, Processes and Techniques
Publics and Public Opinion
Theory , Ethics and Laws Affecting PR Practice
Theoretical Underpinnings
PR Ethics and Responsibilities
PR and the Law
PR in Action
Strategic Management in PR Practice
Communication Channels and Media
Tactics and Techniques: Details That Make PR Strategy Work
Campaigns
Crisis and Credibility
Public Relations Practice and a Worldview
Table of Contents provided by Publisher. All Rights Reserved.

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