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The Challenge of Effective Speaking,9780534562502

The Challenge of Effective Speaking

by
Edition:
11th
ISBN13:

9780534562502

ISBN10:
0534562507
Format:
Paperback
Pub. Date:
8/2/1999
Publisher(s):
Wadsworth Publishing
List Price: $62.33

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What version or edition is this?
This is the 11th edition with a publication date of 8/2/1999.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.

Table of Contents

Part One Orientation
Introduction to Public Speaking
1(15)
Public Speaking Is Empowerment
2(1)
Public Speaking Is Audience Centered
3(5)
The Speaker
3(1)
The Speech
3(1)
The Channel
4(1)
The Audience
4(1)
The Context
4(2)
Noise
6(1)
Feedback
6(1)
Model of Public Speaking as Communication
7(1)
Public Speaking Challenges Speakers to Consider Audience Diversity
8(2)
Public Speaking Develops Critical Thinking
10(1)
Public Speaking Carries Ethical Responsibilities
11(2)
Public Speaking Is a Learned Activity
13(1)
Summary
14(2)
Preparing Your First Speech and Coping with Nervousness
16(18)
An Effective Speech Plan
18(8)
Goal
18(1)
Speech Material
19(1)
Organization
20(2)
Audience Adaptation
22(1)
Visual Aids
22(1)
Language
23(1)
Delivery
23(3)
Coping with Nervousness
26(5)
Specific Behaviors
28(3)
Persistent Nervousness
31(1)
Summary
31(3)
Listening Critically
34(14)
Attending to the Speech
36(2)
Understanding and Retaining Speech Information
38(4)
Analyzing Speeches and Determining Their Effectiveness
42(4)
Bases of Evaluation
43(1)
Specific Criteria for Evaluating Speeches
43(1)
The Importance of Feedback
44(2)
Summary
46(1)
Reflect on Ethics
47(1)
Part Two Principles
Selecting a Topic, Analyzing the Audience and Setting, and Determining Your Speech Goal
48(20)
Selecting a Topic from a Subject Area
50(3)
Identifying Subjects
50(1)
Brainstorming for Topics
51(2)
Analyzing the Audience
53(7)
Kinds of Audience Data Needed
54(1)
Ways of Gathering Audience Data
55(1)
Using Data to Predict Audience Reactions
55(2)
Surveying Students to Test Predictions
57(3)
Considering the Setting
60(2)
Writing the Speech Goal
62(3)
General Goal
62(1)
Specific Goal
63(2)
Anticipating a Thesis Statement
65(1)
Summary
66(1)
Reflect on Ethics
67(1)
Researching Your Speech in the Information Age
68(28)
Where to Look: Traditional and Electronic Sources of Information
70(15)
Personal Knowledge, Experience, and Observation
71(1)
Research
72(7)
The Internet
79(3)
Interviews
82(3)
What Information to Look For
85(6)
Factual Statements
86(1)
Expert Opinions
86(1)
Verbal Forms of Information
86(5)
Recording Data and Citing Written and Electronic Sources
91(3)
Recording Data
91(2)
Citing Sources in Speeches
93(1)
Reflect on Ethics
94(1)
Summary
95(1)
Organizing and Outlining the Speech Body
96(22)
Writing a Thesis Statement
99(1)
Outlining Main Points
100(4)
Write Main Points as Complete Sentences
100(2)
Revise Main Points
102(2)
Determining the Best Order
104(5)
Topic Order
105(1)
Time Order
105(1)
Space Order
106(1)
Logical Reasons Order
107(1)
Other Choices
107(2)
Selecting and Outlining Supporting Material
109(3)
List Supporting Material
109(1)
Organize Supporting Material
109(3)
Outlining Section Transitions
112(1)
Listing Sources
113(3)
Written Sources
113(1)
Electronic Databases
114(1)
Experience and Observation
115(1)
Interviews
115(1)
Reflect on Ethics
116(1)
Summary
116(2)
Organizing and Outlining Introductions and Conclusions
118(18)
Outlining the Introduction
120(6)
Goals of the Introduction
120(2)
Types of Introduction
122(3)
Selecting an Introduction
125(1)
Outlining the Conclusion
126(3)
Goals of the Conclusion
127(1)
Types of Conclusions
127(1)
Selecting a Conclusion
128(1)
Writing a Title
129(1)
Completing the Outline
130(1)
Readying Notes for Practice
131(4)
Reflect on Ethics
135(1)
Summary
135(1)
Adapting to Audiences
136(18)
Developing Common Ground
138(3)
Use Personal Pronouns
138(1)
Ask Rhetorical Questions
139(1)
Share Common Experiences
139(1)
Personalize Information
139(2)
Creating and Maintaining Audience Interest
141(1)
Timeliness
141(1)
Proximity
141(1)
Seriousness
141(1)
Adapting to Audience Level of Understanding
142(3)
Orienting Listeners
142(1)
Presenting New Information
143(2)
Building a Positive Audience Attitude toward You as the Speaker
145(2)
Knowledge and Expertise
145(1)
Trustworthiness
145(2)
Personality
147(1)
Adapting to Audience Attitude toward Your Speech Goal
147(1)
Forming a Plan of Audience Adaptation
148(4)
Specifics of the Speech Plan
148(1)
Examples of Speech Plans
148(4)
Special Problems of Speakers from Different Cultuers
152(1)
Reflect on Ethics
152(1)
Summary
153(1)
Visual Aids: From Models to Computer Graphics
154(22)
Types of Visual Aids
156(10)
Yourself
157(1)
Objects
157(1)
Models
157(1)
Charts
157(2)
Flipcharts
159(1)
Graphs
159(1)
Pictorial Representations
160(2)
Projections
162(2)
Chalkboard or Markerboard
164(1)
Handouts
165(1)
Computer Graphics
165(1)
Making Choices
166(1)
Designing Visual Aids
167(6)
Using Visual Aids in Your Speech
173(1)
Reflect on Ethics
174(1)
Summary
175(1)
Practicing Speech Wording
176(24)
Developing an Oral Style to Communicate Meaning
178(1)
Language and Meaning
179(2)
The Denotative and Connotative Meaning of Words
180(1)
Variations in Meaning across Subgroups
180(1)
Speaking Clearly
181(7)
Use Specific, Concrete, Precise, Simple Words
181(3)
Eliminate Clutter
184(1)
Develop Your Ability to Speak more Clearly
185(1)
Be Sensitive to Cultural Differences
186(2)
Speaking Vividly
188(2)
Using Similes
190(1)
Using Metaphors
190(1)
Speaking Emphatically
190(4)
Emphasize through Placement and Sequencing
191(1)
Emphasize through Repetition or Restatement
191(1)
Emphsize through Transition
192(2)
Speaking Appropriately
194(3)
Formal versus Informal Language
194(1)
Freedom from Jargon and Unnecessary Technical Expressions
194(1)
Sensitivity in Language Use
195(2)
Reflect on Ethics
197(1)
Summary
198(2)
Practicing Delivery
200(24)
Physical Elements of Delivery
202(7)
Voice
202(3)
Articulation
205(2)
Bodily Action
207(2)
Achieving a Conversational Quality
209(4)
Enthusiasm
209(1)
Vocal Expressiveness
209(1)
Spontaneity
210(1)
Fluency
211(1)
Eye Contact
212(1)
Rehearsal
213(5)
Timetable for Preparation and Practice
213(1)
Using Notes during Your Speech
214(2)
Rehearsal Sessions
216(2)
Criteria for Evaluating Speeches
218(1)
Summary
218(2)
Sample Speech: Ridding the Body of Toxins
220(3)
Reflect on Ethics
223(1)
Part Three Informative and Persuasive Speaking
Principles and Practices of Informative Speaking
224(30)
Principles of Informing
226(7)
Credibility
226(1)
Intellectual Stimulation
226(2)
Creativity
228(2)
Relevance
230(1)
Emphasis
231(2)
Methods of Informing
233(2)
Exposition
234(1)
Sample Speech: Improving Grades
235(7)
Process Explanation or Demonstration
239(3)
Sample Speech: Process of Producing a Nightly Edition of ESPN's Sports Center
242(7)
Definition
246(3)
Sample Speech: Impressionistic Painting
249(3)
Summary
252(1)
Reflect on Ethics
253(1)
Principles of Persuasive Speaking
254(24)
Writing a Specific Goal That Meets Ethical Standards
256(2)
Adapting to Audience Attitude
258(4)
In Favor
260(1)
No Opinion
261(1)
Opposed
261(1)
Giving Good Reasons and Evidence
262(3)
Finding Reasons
263(1)
Finding Evidence to Support Your Reasons
264(1)
Organizing Reasons to Meet Audience Attitudes
265(4)
Statement of Logical Reasons Pattern
266(1)
Problem Solution Pattern
266(1)
Comparative Advantages Pattern
267(1)
Criteria Satisfaction Pattern
268(1)
Motivational Pattern
268(1)
Using Emotion to Motivete
269(2)
Developing Your Credibility
271(1)
Presenting the Speech Convincingly
272(1)
Considering Gender and Cultural Differences
272(1)
Sample Speech: Limiting Exposure to the Sun
273(4)
Reflect on Ethics
277(1)
Summary
277(1)
Practicing Persuasive Speaking Skills
278(34)
Reasoning with Audiences
280(10)
Essentials of Reasoning
280(2)
Types of Arguments
282(8)
Sample Speech: Volunteering at a Soup Kitchen
290(3)
Motivating Audiences
293(6)
Incentive Theory: Cost/Reward Ratios
294(1)
Basic Needs Theory
295(4)
Sample Speech: Notes to Neighbours
299(4)
Refuting Persuasive Claims
303(4)
Outline What Your Opponent Says and Your Reaction
303(1)
Plan Your Procedure
304(1)
Organize and Present Your Refutation
305(2)
Supporting and Refuting: Two Sides of a Debate
307(1)
Speech in Favor of Prohibiting the Use of Lie Detector Tests
307(2)
Speech of Refutation: Using Lie Detector Tests
309(1)
Reflect on Ethics
310(1)
Summary
311(1)
Part Four Adapting to Other Occasions and Formats
Speaking at Special Occasions
312(12)
Introductions
314(1)
Procedure
314(1)
Considerations
314(1)
Presentations
315(1)
Procedure
315(1)
Considerations
316(1)
Acceptances
316(2)
Procedure
316(2)
Considerations
318(1)
Welcomings
318(1)
Procedure
318(1)
Considerations
318(1)
Tributes
318(1)
Procedure
318(1)
Considerations
319(1)
Other Ceremonial Occasions
319(1)
Impromptu Speeches
320(2)
Manuscript Speeches
322(1)
Reflect on Ethics
323(1)
Summary
323(1)
Leading Problem-Solving Groups
324(21)
Leadership in Problem-Solving Group Discussion
326(4)
Leadership Defined
326(1)
Leadership Traits
326(1)
Leadership Styles
327(2)
Leadership Preparation
329(1)
Gender Differences in Leader Acceptability
329(1)
Understanding Problem Solving
330(2)
State the Goal of Discussion as a Question
331(1)
Ask Questions That Analyze the Problem
331(1)
Suggest Possible Solutions
331(1)
Lay the Groundwork for Selecting the Best Solution
332(1)
Task Responsiblities of the Leader
332(4)
Plan the Agenda
332(1)
Ask Appropriate Questions
333(2)
Keep the Group on Track
335(1)
Summarize Frequently
335(1)
Maintenance Responsibilties of the Leader
336(4)
Establish a Good Working Climate
336(1)
Reward Members for Valuable Contributions
336(1)
Give Everyone an Equal Opportunity to Speak
336(2)
Deal with Cultural Diversity
338(2)
When the Group Goes Public
340(2)
Symposium
340(1)
Panel Discussion
341(1)
Presentation of Conclusions
342(1)
Reflect on Ethics
342(1)
Summary
342(3)
Appendix: Sample Speeches 345(12)
Service: Life Beyond Self
345(4)
Careers in International Business: Five Ideas or Principles
349(1)
Other Speeches
349(8)
Notes 357(6)
Glossary 363(6)
Index 369


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