Introduction | p. ix |
Entrepreneurship | |
Confessions of a business coach... | p. 1 |
The other side of "success"... | p. 5 |
Just because you are in business does not mean you should be... | p. 9 |
The rules always change... | p. 13 |
There is no magic formula for success... | p. 15 |
Ignorance is not bliss - it is expensive... | p. 17 |
Going to a seminar and buying a bunch of books is not going to fix your business... | p. 19 |
You will always work "in" your business... | p. 23 |
It is never going to be perfect... | p. 27 |
There is never enough time to do it all... | p. 31 |
Attention all refugees from corporate America! | p. 33 |
Okay; Mr. Cynical Smarty Pants...Now what do I do? | p. 35 |
Leadership | |
Get out of your own way... | p. 41 |
Your leadership ability will make or break your company... | p. 45 |
Okay, Mr. Vince Lombardi...Now what do I do? | p. 49 |
Sales | |
Only the strong will survive... | p. 61 |
Most sales training does not work... | p. 65 |
Want vs. need... | p. 69 |
Sales reps...argh! | p. 71 |
Ten-dollar solution to a five-dollar problem... | p. 75 |
Competing with Wal-Mart... | p. 77 |
The bar is set really low... | p. 79 |
Okay, Mr. Herb Tarlek...Now what do I do? | p. 83 |
Employees | |
Employees are a pain in the @$$... | p. 97 |
You can't fix your employees "issues"... | p. 101 |
You cannot afford drugs and alcohol in your business... | p. 105 |
The Internet wastes just as much time as it saves (probably more)... | p. 107 |
Marriage and divorce problems do not stay at home... | p. 109 |
You cannot compete if you are playing with a minor league team... | p. 111 |
Don't hire friends and family... | p. 113 |
Okay, Mr. Attila the Hun... Now what do I do? | p. 121 |
Finances | |
Do the math... | p. 129 |
Cash is king... | p. 131 |
How much runway do you have left? | p. 135 |
Okay, Mr. John D. Rockefeller...Now what do I do? | p. 137 |
Epilogue | p. 141 |
Just Fed Up | p. 143 |
About The Author | p. 147 |
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