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Uniquely drawing on the first hand experience of front line managers from a range of sectors, this exciting new text provides students, practitioners and educators with an in-depth examination of the practice of management in Thailand - specifically amid the widespread political, economic and social changes of the past decade.
Table of Contents
1. Introduction to Management in Thailand 2. The Political Environment 3. Socio-Cultural Developments 4. Tourism 5. HRM 6. Marketing 7. Technology/E-commerce 8. Finance and Accounting 9. Quality Management 10. Public Sector Organizations 11. Small Firms/Entrepreneurship 12. Expatriates/Overseas Appointments 13. Corporate Women Managers 14. Conclusion