Cheap : The High Cost of Discount Culture

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  • Format: Paperback
  • Copyright: 6/29/2010
  • Publisher: Penguin (Non-Classics)

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A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landshy;scapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. Spotlighting the peculiar forces that drove Americans away from quality, durability, and craftsmanship and towards quantity, quantity, and more quantity, Ellen Ruppel Shell traces the rise of the bargain through our current big-box profusion to expose the astronomically high cost of cheap

Author Biography

Ellen Ruppel Shell is a correspondent for The Atlantic and has written for numerous other national publications. She also is a professor of journalism at Boston University, where she co-directs the graduate program in science journalism. She lives in Boston.

Table of Contents

Note to Readersp. xiii
Introduction: Gresham's Lawp. 1
Discount Nationp. 7
The Founding Fathersp. 30
Winner Take Nothingp. 55
The Outlet Gambitp. 88
Markdown Madnessp. 109
Death of a Craftsmanp. 125
Discounting and its Discontentsp. 149
Cheap Eatsp. 163
The Double-Headed Dragonp. 188
The Perfect Pricep. 207
Acknowledgmentsp. 233
Notesp. 239
Bibliographyp. 281
Indexp. 287
Table of Contents provided by Ingram. All Rights Reserved.

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