Chinese Business: Landscapes and Strategies

by Liu; Hong

• ISBN13: 9780415403092
• ISBN10: 041540309X
• Format: Nonspecific Binding
• Copyright: 2008-11-24
• Publisher: Routledge

Summary

This key book provides students and practitioners of international business with a comprehensive and informative guide to business in China, featuring a combination of both theoretical/academic and practical perspectives.

Table of Contents

List of tables	p. vii
List of figures	p. viii
List of boxes	p. ix
Abbreviations	p. x
Acknowledgements	p. xi
Preface	p. xiii
Traditions and Chinese culture	p. 1
Chinese history: Outline and implications	p. 3
Chinese language: Structure and implications	p. 26
Ancient philosophical systems and their implications	p. 37
Military classics of ancient China and their implications	p. 60
Dynamics of the business landscape	p. 89
China's socialist market economy	p. 91
Chinese business structure	p. 101
Science and technology: Capabilities and management systems	p. 119
Competitive advantage and strategies	p. 137
Chinese competitiveness	p. 139
A strategic framework for doing business in China	p. 159
Managing marketing effectiveness in China	p. 175
Epilogue	p. 184
Notes	p. 186
References	p. 189
Index	p. 199
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