List of tables | p. vii |
List of figures | p. viii |
List of boxes | p. ix |
Abbreviations | p. x |
Acknowledgements | p. xi |
Preface | p. xiii |
Traditions and Chinese culture | p. 1 |
Chinese history: Outline and implications | p. 3 |
Chinese language: Structure and implications | p. 26 |
Ancient philosophical systems and their implications | p. 37 |
Military classics of ancient China and their implications | p. 60 |
Dynamics of the business landscape | p. 89 |
China's socialist market economy | p. 91 |
Chinese business structure | p. 101 |
Science and technology: Capabilities and management systems | p. 119 |
Competitive advantage and strategies | p. 137 |
Chinese competitiveness | p. 139 |
A strategic framework for doing business in China | p. 159 |
Managing marketing effectiveness in China | p. 175 |
Epilogue | p. 184 |
Notes | p. 186 |
References | p. 189 |
Index | p. 199 |
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