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Questions About This Book?
What version or edition is this?
This is the edition with a publication date of 8/1/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
From plastic nativity scenes to aluminum trees, Christmas became a major marketing extravaganza in America in the mid-twentieth century. This book recalls the holiday between 1940 and 1970, courtesy of department stores, five and tens, toy manufacturers, publishing houses, and record companies. Boomers and Gen-Xers will relive memories of special holiday toys and treats, Christmas childrens books by Little Golden and Wonder, holiday music released by Peter Pan and Disneyland records, and merchandising characters such as Frosty the Snowman and Montgomery Wards Rudolph the Red-Nosed Reindeer. Liberally illustrated with vintage ads, book covers, record sleeves, and photographs.