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9781573228299

Coercion

by
  • ISBN13:

    9781573228299

  • ISBN10:

    157322829X

  • Format: Paperback
  • Copyright: 2000-10-01
  • Publisher: Riverhead Books

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Supplemental Materials

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Summary

Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.

Author Biography

Douglas Rushkoff, the author of six previous books, is a professor of virtual culture at New York University. He lives in New York City.

Table of Contents

Introduction They Say 1(23)
Hand-to-Hand
24(41)
Atmospherics
65(34)
Spectacle
99(32)
Public Relations
131(31)
Advertising
162(31)
Pyramids
193(37)
Virtual Marketing
230(35)
Postscript Buyer's Remorse 265(9)
Bibliography 274(6)
Notes 280(4)
Index 284

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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