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The Coke Machine The Dirty Truth Behind the World's Favorite Soft Drink,9781583334065

The Coke Machine The Dirty Truth Behind the World's Favorite Soft Drink

by
ISBN13:

9781583334065

ISBN10:
1583334068
Format:
Hardcover
Pub. Date:
9/16/2010
Publisher(s):
Avery
List Price: $26.00
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Summary

The Coke Machinetakes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machineprobes shocking accusations about the company's global impact, including: ¿ Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ¿ How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ¿ The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ¿ That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machineis the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.

Author Biography

Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the world. Based in Boston, he has written for The Nation, The New Republic, salon.com, The Boston Globe, Cond+¬ Nast Traveler, and Boston magazine, where he is a contributing editor.

Table of Contents

Introductionp. 1
"All that America Stands for"
A Brief History of Cokep. 9
Building the Brandp. 33
Biggering and Biggeringp. 63
The Battle for Schoolsp. 89
The Bottled Water Liep. 118
Teaching the World to Sing
"¡Toma lo Bueno!"p. 145
"Syrup in the Veins"p. 171
The Full Force of the Lawp. 201
All the Water in Indiap. 227
The Case Against "Killer Coke"p. 260
Acknowledgmentsp. 293
Notesp. 295
Bibliographyp. 359
Indexp. 369
Table of Contents provided by Ingram. All Rights Reserved.


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