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When learning mathematics, have you ever asked yourself, "When am I ever going to use this?" If you have--and even if you haven't--this book will help you learn the mathematical concepts behind the procedures, and discover how to apply quantitative thinking in your daily lives. COLLEGE ALGEBRA: A MAKE IT REAL APPROACH doesn't simply "wrap" a real-world situation around a mathematical concept or procedure. Instead, you'll be immersed in familiar real-world contexts--from parking rates and the higher winter incidence of the flu to Egyptian pyramids--that will help you understand mathematical ideas intuitively. One student commented, "It's like having the teacher standing over my shoulder explaining things to me." With this text as your guide, your comment about college algebra will likely be, "Yes, I get it!"