9780971401068

Color - Messages and Meanings : A Pantone Color Resource

by
  • ISBN13:

    9780971401068

  • ISBN10:

    0971401063

  • Format: Paperback
  • Copyright: 11/29/2006
  • Publisher: F & W Media Inc

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

From the Author of the Bestselling PANTONEreg; Guide to Communicating with Color Features up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONEreg; equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Table of Contents

Preface 4(2)
Color Families
6(60)
Red
Orange
Yellow
Brown
Blue
Green
Purple
Neutrals
White
Black
Color in the Marketplace
66(10)
About Advertising
For Brand Image and Identity
In Packaging
At Point of Purchase and Display
On Visual Presentations
Spinning the Color Wheel
76(4)
The Rank Order of Color: Dominant, Subordinate, Accent
80(2)
Defining the Message
Cues for Color Combinations
Creating Moods with Color Combinations
82(48)
Trends: The Future is Not What it Used to Be
130(5)
Guidelines for Spotting Trends
Color Conversions
135(4)
Ink Color Formulas for Printing
Credits 139(5)
Index 144

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