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Commercial Advertising (RLE Advertising),9780415817950
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Commercial Advertising (RLE Advertising)

by
Edition:
1st
ISBN13:

9780415817950

ISBN10:
0415817951
Format:
Nonspecific Binding
Pub. Date:
3/20/2013
Publisher(s):
Routledge
List Price: $120.00

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 3/20/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Summary

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertisingexamines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.


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