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Common Culture

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Pub. Date:
Prentice Hall

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Table of Contents

Prefacep. ix
Reading and writing About American Popular Culturep. 1
What Is Popular Culture?p. 2
Why Study Popular Culture?p. 4
Active Readingp. 6
Strategies for Actively Reading a Textp. 7
An Active Reading Casebook: Three Selections About Barbiep. 8
Preparing to Readp. 9
Reading and Annotatingp. 9
Barbie's Shoesp. 10
Rereadingp. 10
Reviewingp. 11
Reading Pop Cultural Criticismp. 12
The Indignation of Barbiep. 12
Reading Academic Analysisp. 15
"Seen Through Rose-Tinted Glasses": The Barbie Doll in American Societyp. 15
Reading Imagesp. 21
Preparing to Readp. 22
Reading and Annotatingp. 23
Rereadingp. 24
Reviewingp. 25
The Writing Processp. 26
Prewritingp. 27
Freewritingp. 27
Clusteringp. 28
Outliningp. 29
Draftingp. 31
Thesis and Thesis Statementp. 31
Opening Paragraphsp. 32
Supporting Paragraphsp. 32
Evidencep. 33
Conclusionsp. 35
Distancingp. 36
Revisingp. 36
Revision Checklistp. 37
Writing Research on Popular Culturep. 38
Modern Language Association Documentation Formatp. 41
American Psychological Association Documentation Formatp. 42
Sample Student Essayp. 43
Role-Model Barbie: Now and Forever?p. 43
Advertisingp. 46
Approaches to Advertisingp. 49
The Cult You're Inp. 49
Salespeakp. 54
Advertising's Fifteen Basic Appealsp. 71
How Advertising Informs to Our Benefitp. 89
Gender in Advertisingp. 102
You're Soaking In Itp. 102
Beefcake and Cheesecake: Insights for Advertisersp. 112
Televisionp. 135
The Cultural Influences of Televisionp. 137
Life According to TVp. 137
Television Addiction Is No Mere Metaphorp. 147
Watching TV Makes You Smarterp. 156
Gin, Television, and Social Surplusp. 168
Infotainmentp. 175
Losing Our Religionp. 175
Amusing Ourselves to Death with Television News: Jon Stewart, Neil Postman, and the Huxleyan Warningp. 191
"'Fake" News versus "Real" News as Sources of Political Information: The Daily Show and Postmodern Political Reality,"p. 201
Popular Musicp. 227
Is Hip-Hop Dead?p. 229
Rap and Race: It's Got a Nice Beat, But What About the Message?p. 229
The Miseducation of Hip-Hopp. 244
5 Things That Killed Hip-Hopp. 253
Music and Contemporary Culturep. 263
The Money Note: Can the Record Business Be Saved?p. 263
"Take Those Old Records Off the Shelf": Youth and Music Consumption in the Postmodern Agep. 288
Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Musicp. 310
In Perfect Harmony: Popular Music and Cola Advertisingp. 328
Technologyp. 357
Technology, Individuals, and Communitiesp. 359
Breaking Down Borders: How Technology Transforms the Private and Public Realmsp. 359
The Judgment of Thamusp. 363
Applicationsp. 377
Gamingp. 377
The Labor of Fun: How Video Games Blur the Boundaries of Work and Playp. 377
Good Video Games, the Human Mind, and Good Learningp. 383
Facebook, MySpace, and Social Networkingp. 408
You Have Been Poked: Exploring the Uses and Gratifications of Facebook Among Emerging Adultsp. 408
Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Lifep. 422
Sports and Gamesp. 453
Sport, Stars, and Societyp. 455
Life on the Edgep. 455
Champion of the Worldp. 464
The Unbeautiful Gamep. 468
Discipline and Push-Up: Female Bodies, Femininity, and Sexuality in Popular Representations of Sports Brasp. 480
Games We Playp. 508
Jack of Smarts: Why the Internet Generation Loves to Play Pokerp. 508
The Search for Marvin Gardensp. 513
The Meaning of Lifep. 524
Fixing Kids' Sportsp. 537
Moviesp. 550
Film and American Culturep. 552
The Way We Arep. 552
The Politics of Moviemakingp. 562
Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinemap. 572
Apatow and Tarantino: Two Contemporary Filmmakersp. 591
A Fine Romancep. 591
Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Maturep. 603
Pulp Fictionp. 609
She'll Kill Bill While You Chillp. 617
For Further Reading: A Common Culture Bibliographyp. 627
Acknowledgmentsp. 633
Index by Author and Titlep. 637
Index by Rhetorical Modep. 640
Table of Contents provided by Ingram. All Rights Reserved.

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