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Preface | p. xi |
Reading and Writing About American Popular Culture | p. 1 |
What Is Popular Culture? | p. 2 |
Why Study Popular Culture? | p. 4 |
Active Reading | p. 6 |
Strategies for Actively Reading a Text | p. 7 |
An Active Reading Casebook: Three Selections About Barbie | p. 8 |
Preparing to Read | p. 9 |
Reading and Annotating | p. 9 |
Barbie's Shoes | p. 10 |
Rereading | p. 10 |
Reviewing | p. 11 |
Reading Pop Cultural Criticism | p. 12 |
The Indignation of Barbie | p. 12 |
Reading Academic Analysis | p. 15 |
ôSeen Through Rose-Tinted Glasses:ö The Barbie Doll in American Society | p. 15 |
Reading Images | p. 21 |
Preparing to Read | p. 22 |
Reading and Annotating | p. 23 |
Rereading | p. 24 |
Reviewing | p. 25 |
The Writing Process | p. 26 |
Prewriting | p. 27 |
Freewriting | p. 27 |
Clustering | p. 28 |
Outlining | p. 29 |
Drafting | p. 31 |
Thesis and Thesis Statement | p. 31 |
Opening Paragraphs | p. 32 |
Supporting Paragraphs | p. 32 |
Evidence | p. 33 |
Conclusions | p. 35 |
Distancing | p. 36 |
Revising | p. 36 |
Revision Checklist | p. 37 |
Writing Research on Popular Culture | p. 38 |
Modern Language Association Documentation Format | p. 41 |
American Psychological Association Documentation Format | p. 42 |
Sample Student Essay | p. 43 |
Role-Model Barbie: Now and Forever? | p. 43 |
Advertising | p. 46 |
Approaches to Advertising | p. 49 |
The Cult You're In | p. 49 |
Advertising's Fifteen Basic Appeals | p. 54 |
How Advertising Informs to Our Benefit | p. 73 |
The Future of Advertising | p. 86 |
Jesus Is a Brand of Jeans | p. 86 |
Interview with Mark Crispin Miller, PBS Frontline | p. 93 |
The Post Advertising Age | p. 101 |
The Brain: Marketing to Your Mind | p. 109 |
Television | p. 115 |
The Cultural Influences of Television | p. 117 |
Society's Storyteller: How TV Creates the Myths by Which We Live | p. 117 |
Television Addiction Is No Mere Metaphor | p. 123 |
Watching TV Makes You Smarter | p. 131 |
Gin, Television, and Social Surplus | p. 144 |
Infotainment | p. 151 |
Losing Our Religion | p. 151 |
Amusing Ourselves to Death with Television News | p. 168 |
ôFakeö News versus ôRealö News as Sources of Political Information: The Daily Show and Postmodern Political Reality | p. 178 |
Popular Music | p. 203 |
Is Hip-Hop Dead? | p. 205 |
5 Things That Killed Hip-Hop, J-Zone | p. 205 |
Word: Jay-Z's ôDecodedö and the Language of Hip-Hop | p. 214 |
The Year Hip-Hop Invented Sex | p. 225 |
The Miseducation of Hip-Hop | p. 234 |
Music and Contemporary Culture | p. 243 |
The Money Note: Can the Record Business Be Saved? | p. 243 |
How to Save the Music Business | p. 268 |
Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music | p. 276 |
Technology | p. 295 |
Engine of Liberation | p. 297 |
The Judgment of Thamus | p. 305 |
Computers, the Internet, and You | p. 319 |
Breaking Down Borders: How Technology Transforms the Private and Public Realms | p. 319 |
The Data-Driven Life | p. 323 |
Is Google Making Us Stupid? | p. 336 |
Meet Your iBrain | p. 347 |
Sports | p. 359 |
Sport and Society | p. 361 |
The Roar of the Crowd | p. 361 |
Life on the Edge | p. 371 |
Fixing Kids' Sports | p. 380 |
Champion of the World | p. 391 |
Football: A Gridiron Case Study | p. 396 |
The Boy Who Died of Football | p. 396 |
Does Football Have a Future? | p. 414 |
The Unbeautiful Game | p. 436 |
Movies | p. 451 |
Film and American Culture | p. 453 |
The Way We Are | p. 453 |
Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity | p. 463 |
From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises | p. 487 |
Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema | p. 507 |
Two Contemporary Filmmakers | p. 524 |
A Fine Romance | p. 524 |
Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature | p. 536 |
Mama's Gun | p. 542 |
How Do You Solve a Problem Like Madea? | p. 553 |
For Further Reading: A Common Culture Bibliography | p. 561 |
Credits | p. 566 |
Index by Author and Title | p. 570 |
Index by Academic Discipline | p. 572 |
Index by Rhetorical Mode | p. 574 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.