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Common Culture

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This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.

Table of Contents

Prefacep. xi
Reading and Writing About American Popular Culturep. 1
What Is Popular Culture?p. 2
Why Study Popular Culture?p. 4
Active Readingp. 6
Strategies for Actively Reading a Textp. 7
An Active Reading Casebook: Three Selections About Barbiep. 8
Preparing to Readp. 9
Reading and Annotatingp. 9
Barbie's Shoesp. 10
Rereadingp. 10
Reviewingp. 11
Reading Pop Cultural Criticismp. 12
The Indignation of Barbiep. 12
Reading Academic Analysisp. 15
˘Seen Through Rose-Tinted Glasses:÷ The Barbie Doll in American Societyp. 15
Reading Imagesp. 21
Preparing to Readp. 22
Reading and Annotatingp. 23
Rereadingp. 24
Reviewingp. 25
The Writing Processp. 26
Prewritingp. 27
Freewritingp. 27
Clusteringp. 28
Outliningp. 29
Draftingp. 31
Thesis and Thesis Statementp. 31
Opening Paragraphsp. 32
Supporting Paragraphsp. 32
Evidencep. 33
Conclusionsp. 35
Distancingp. 36
Revisingp. 36
Revision Checklistp. 37
Writing Research on Popular Culturep. 38
Modern Language Association Documentation Formatp. 41
American Psychological Association Documentation Formatp. 42
Sample Student Essayp. 43
Role-Model Barbie: Now and Forever?p. 43
Advertisingp. 46
Approaches to Advertisingp. 49
The Cult You're Inp. 49
Advertising's Fifteen Basic Appealsp. 54
How Advertising Informs to Our Benefitp. 73
The Future of Advertisingp. 86
Jesus Is a Brand of Jeansp. 86
Interview with Mark Crispin Miller, PBS Frontlinep. 93
The Post Advertising Agep. 101
The Brain: Marketing to Your Mindp. 109
Televisionp. 115
The Cultural Influences of Televisionp. 117
Society's Storyteller: How TV Creates the Myths by Which We Livep. 117
Television Addiction Is No Mere Metaphorp. 123
Watching TV Makes You Smarterp. 131
Gin, Television, and Social Surplusp. 144
Infotainmentp. 151
Losing Our Religionp. 151
Amusing Ourselves to Death with Television Newsp. 168
˘Fake÷ News versus ˘Real÷ News as Sources of Political Information: The Daily Show and Postmodern Political Realityp. 178
Popular Musicp. 203
Is Hip-Hop Dead?p. 205
5 Things That Killed Hip-Hop, J-Zonep. 205
Word: Jay-Z's ˘Decoded÷ and the Language of Hip-Hopp. 214
The Year Hip-Hop Invented Sexp. 225
The Miseducation of Hip-Hopp. 234
Music and Contemporary Culturep. 243
The Money Note: Can the Record Business Be Saved?p. 243
How to Save the Music Businessp. 268
Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Musicp. 276
Technologyp. 295
Engine of Liberationp. 297
The Judgment of Thamusp. 305
Computers, the Internet, and Youp. 319
Breaking Down Borders: How Technology Transforms the Private and Public Realmsp. 319
The Data-Driven Lifep. 323
Is Google Making Us Stupid?p. 336
Meet Your iBrainp. 347
Sportsp. 359
Sport and Societyp. 361
The Roar of the Crowdp. 361
Life on the Edgep. 371
Fixing Kids' Sportsp. 380
Champion of the Worldp. 391
Football: A Gridiron Case Studyp. 396
The Boy Who Died of Footballp. 396
Does Football Have a Future?p. 414
The Unbeautiful Gamep. 436
Moviesp. 451
Film and American Culturep. 453
The Way We Arep. 453
Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinityp. 463
From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchisesp. 487
Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinemap. 507
Two Contemporary Filmmakersp. 524
A Fine Romancep. 524
Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Maturep. 536
Mama's Gunp. 542
How Do You Solve a Problem Like Madea?p. 553
For Further Reading: A Common Culture Bibliographyp. 561
Creditsp. 566
Index by Author and Titlep. 570
Index by Academic Disciplinep. 572
Index by Rhetorical Modep. 574
Table of Contents provided by Ingram. All Rights Reserved.

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