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This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.
Table of Contents
|Reading and Writing About American Popular Culture||p. 1|
|What Is Popular Culture?||p. 2|
|Why Study Popular Culture?||p. 4|
|Active Reading||p. 6|
|Strategies for Actively Reading a Text||p. 7|
|An Active Reading Casebook: Three Selections About Barbie||p. 8|
|Preparing to Read||p. 9|
|Reading and Annotating||p. 9|
|Barbie's Shoes||p. 10|
|Reading Pop Cultural Criticism||p. 12|
|The Indignation of Barbie||p. 12|
|Reading Academic Analysis||p. 15|
|˘Seen Through Rose-Tinted Glasses:÷ The Barbie Doll in American Society||p. 15|
|Reading Images||p. 21|
|Preparing to Read||p. 22|
|Reading and Annotating||p. 23|
|The Writing Process||p. 26|
|Thesis and Thesis Statement||p. 31|
|Opening Paragraphs||p. 32|
|Supporting Paragraphs||p. 32|
|Revision Checklist||p. 37|
|Writing Research on Popular Culture||p. 38|
|Modern Language Association Documentation Format||p. 41|
|American Psychological Association Documentation Format||p. 42|
|Sample Student Essay||p. 43|
|Role-Model Barbie: Now and Forever?||p. 43|
|Approaches to Advertising||p. 49|
|The Cult You're In||p. 49|
|Advertising's Fifteen Basic Appeals||p. 54|
|How Advertising Informs to Our Benefit||p. 73|
|The Future of Advertising||p. 86|
|Jesus Is a Brand of Jeans||p. 86|
|Interview with Mark Crispin Miller, PBS Frontline||p. 93|
|The Post Advertising Age||p. 101|
|The Brain: Marketing to Your Mind||p. 109|
|The Cultural Influences of Television||p. 117|
|Society's Storyteller: How TV Creates the Myths by Which We Live||p. 117|
|Television Addiction Is No Mere Metaphor||p. 123|
|Watching TV Makes You Smarter||p. 131|
|Gin, Television, and Social Surplus||p. 144|
|Losing Our Religion||p. 151|
|Amusing Ourselves to Death with Television News||p. 168|
|˘Fake÷ News versus ˘Real÷ News as Sources of Political Information: The Daily Show and Postmodern Political Reality||p. 178|
|Popular Music||p. 203|
|Is Hip-Hop Dead?||p. 205|
|5 Things That Killed Hip-Hop, J-Zone||p. 205|
|Word: Jay-Z's ˘Decoded÷ and the Language of Hip-Hop||p. 214|
|The Year Hip-Hop Invented Sex||p. 225|
|The Miseducation of Hip-Hop||p. 234|
|Music and Contemporary Culture||p. 243|
|The Money Note: Can the Record Business Be Saved?||p. 243|
|How to Save the Music Business||p. 268|
|Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music||p. 276|
|Engine of Liberation||p. 297|
|The Judgment of Thamus||p. 305|
|Computers, the Internet, and You||p. 319|
|Breaking Down Borders: How Technology Transforms the Private and Public Realms||p. 319|
|The Data-Driven Life||p. 323|
|Is Google Making Us Stupid?||p. 336|
|Meet Your iBrain||p. 347|
|Sport and Society||p. 361|
|The Roar of the Crowd||p. 361|
|Life on the Edge||p. 371|
|Fixing Kids' Sports||p. 380|
|Champion of the World||p. 391|
|Football: A Gridiron Case Study||p. 396|
|The Boy Who Died of Football||p. 396|
|Does Football Have a Future?||p. 414|
|The Unbeautiful Game||p. 436|
|Film and American Culture||p. 453|
|The Way We Are||p. 453|
|Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity||p. 463|
|From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises||p. 487|
|Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema||p. 507|
|Two Contemporary Filmmakers||p. 524|
|A Fine Romance||p. 524|
|Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature||p. 536|
|Mama's Gun||p. 542|
|How Do You Solve a Problem Like Madea?||p. 553|
|For Further Reading: A Common Culture Bibliography||p. 561|
|Index by Author and Title||p. 570|
|Index by Academic Discipline||p. 572|
|Index by Rhetorical Mode||p. 574|
|Table of Contents provided by Ingram. All Rights Reserved.|