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What version or edition is this?
This is the 4th edition with a publication date of 5/20/2009.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
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With the help of real-world cases, this book enables students and managers alike to clearly view their own communication abilities, organizational dilemmas and challenges.New to the Fourth Edition- Greater emphasis on the "problem focused" nature of the book- Greater focus on critical thinking issues and skills- A spotlight on the range of organizations that experience the communication problems discussed in the book, and an emphasis on the similarity of communication problems across organizations- The inclusion of new research on ethics in organizations and environmental responsibility- Updated examples throughout, including updated material on how technology influences communication in organizations- A new Instructor's Resource CD-ROM that includes PowerPoint slides, test questions, and sample case studies- A new Companion Study Site that includes short video case studies and questions for each chapter to promote practical problem-solving
Table of Contents
|Understanding Communication Propositions Implications|
|Examining Communication Approaches The Arrow Approach The Circuit Approach Communication as Dance|
|Scrutinizing Ethical Issues Fundamental Assumptions Ethical Dilemmas A Strategic Approach to Corporate Ethics|
|Imparting the Organizational Culture What is Culture? Does Culture Matter? How Can We Discover the Culture? How Can We Evaluate the Culture? How Can Leaders Effectively Impart the Culture?|
|Selecting and Using Communication Technologies A Model for Selecting Appropriate Communication Technologies What to Do?|
|Managing Data, Information, Knowledge and Action The D-I-K-A Model Variations of the Model Managing the Data-Information Relationship Managing the Information-Knowledge Relationship Managing the Knowledge-Action Relationship|
|Providing Performance Feedback Performance Feedback Principles Implementing a Successful Feedback System Communicating Performance Feedback|
|Communicating Across Organizational Boundaries The Nature of Boundaries Potential Problems of Boundaries Contributing Factors What to Do?|
|Communicating About Change Approaches to Change Selecting the Degree of Communication Reactions to Change The Iceberg Model|
|Cultivating the Innovative Spirit Misconceptions What is Innovation? A Perspective on Success and Failure Stop and Go Signs|
|Conclusion: The Challenge of Innovation|
|Building a World Class Communication System Assess Strategize Implement Assess-Strategize-Implement in Action|
|Table of Contents provided by Publisher. All Rights Reserved.|