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The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric but also the persuasive strategies required for being an effective writer and public speaker. Meyer's hands-on, skills-based approach uses models and samples, workshops, discussion forums, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. Coverage of changing trends in the workplace (including communication contexts and social media), trends in communication research, cultural differences in communication techniques, Web 2.0 technologies, and privacy strategies and safeguarding personal and sensitive information ensure students are well-equipped to compete in the globalized workplace. This updated second edition also includes a new appendix on social media and networking, introducing students to key social media tools and discusses the most effective ways for businesses to use these tools to promote their products and services, reach out to customers, and keep on top of market trends. As well, the chapter-end activities sections have been updated to replace outdated links and ensure content is fresh and contemporary.
Carolyn Meyer is an assistant professor in Ryerson University's Department of Professional Communication. Outside Ryerson she has taught English and professional communication at the University of Toronto, Seneca College, George Brown College, and Mount Allison University. She has also presented a range of courses and onsite workshops in professional communication at the University of Toronto's School of Continuing Studies and is the recipient of an Excellence in Teaching Award from the University of Toronto.
Table of Contents
Author Preface and Acknowledgements
Publisher's Preface and Reviewer Acknowledgements
1. : Getting the Message Across
2. : Getting Started: Planning and Writing Business
3. : Business Style: Word Choice, Conciseness, and Tone
4. : Business Style: Sentences and Paragraphs
5. : Memorandums, E-mail, and Routine Messages
6. : Routine and Goodwill Messages
7. : Delivering Unfavourable News
8. : Persuasive Messages
9. : Communicating for Employment
10. : Informal Reports
11. : Proposals and Formal Reports
12. : Oral Communication
Appendix A: Business Usage-A Style and Mechanics Guide
Appendix B: Grammar Handbook
Appendix C: Social Media and Networking (NEW!)