9780073406763

Communication Research: Asking Questions, Finding Answers

by
  • ISBN13:

    9780073406763

  • ISBN10:

    0073406767

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 3/1/2010
  • Publisher: McGraw-Hill Education
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Summary

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the third edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Table of Contents

Research Basics
Introduction to Research in Communication
The Research Process -- Getting Started
Introduction to Quantitative Research
Introduction to Qualitative Research
Research Ethics
Quantitative Communication Research
Measurement
Sampling, Significance Levels, and Hypothesis Testing
Quantitative Research Designs
Surveys and Questionnaires
Descriptive Statistics
Testing for Differences
Testing for Relationships
Quantitative Analysis of Texts
Qualitative Communication Research
Designing Qualitative Research
Qualitative Methods of Data Collection
Analyzing Qualitative Data
Reading and Writing Research Reports
Reading and Writing the Quantitative Research Report
Reading and Writing the Qualitative Research Report
Personal Report of Communication Apprehension
Formulas and Steps for Statistical Calculation
Random Numbers Table
Sample Protocol for Experimental Study
Glossary
Index
At the end of each chapter:
Summary
Key Terms
Table of Contents provided by Publisher. All Rights Reserved.

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