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This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the third edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
Table of Contents
|Introduction to Research in Communication|
|The Research Process -- Getting Started|
|Introduction to Quantitative Research|
|Introduction to Qualitative Research|
|Quantitative Communication Research|
|Sampling, Significance Levels, and Hypothesis Testing|
|Quantitative Research Designs|
|Surveys and Questionnaires|
|Testing for Differences|
|Testing for Relationships|
|Quantitative Analysis of Texts|
|Qualitative Communication Research|
|Designing Qualitative Research|
|Qualitative Methods of Data Collection|
|Analyzing Qualitative Data|
|Reading and Writing Research Reports|
|Reading and Writing the Quantitative Research Report|
|Reading and Writing the Qualitative Research Report|
|Personal Report of Communication Apprehension|
|Formulas and Steps for Statistical Calculation|
|Random Numbers Table|
|Sample Protocol for Experimental Study|
|At the end of each chapter:|
|Table of Contents provided by Publisher. All Rights Reserved.|