The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Table of Contents
SECTION 1: Research Basics
Chapter 1 Introduction to Communication Research
Chapter 2 The Research Process: Getting Started
Chapter 3 Research Ethics
SECTION 2: Quantitative Communication Research
Chapter 4 Introduction to Quantitative Research
Chapter 5 Measurement
Chapter 6 Populations, Samples, and Sample Size
Chapter 7 Quantitative Research Designs
Chapter 8 Surveys and Questionnaires
Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
Chapter 10 Testing for Differences
Chapter 11 Testing for Relationships
Chapter 12 Quantitative Analysis of Text
Chapter 13 Reading and Writing the Quantitative Research Report
SECTION 3: Qualitative Communication Research
Chapter 14 Introduction to Qualitative Research
Chapter 15 Designing Qualitative Research
Chapter 16 Qualitative Methods of Data Collection
Chapter 17 Analyzing Qualitative Data
Chapter 18 Reading and Writing the Qualitative Research Report
No complaints with my order
May 9, 2014
by Constance Davies
Book shipped as anticipated.
Please provide a brief explanation for why you are flagging this review:
Your submission has been received. We will inspect this review as soon as possible. Thank you for your input!
Communication Research: Asking Questions, Finding Answers: 3 out of 5 stars based on 1 user reviews.