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9780415871464

Communication Research Measures: A Sourcebook

by ;
  • ISBN13:

    9780415871464

  • ISBN10:

    0415871468

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2009-06-09
  • Publisher: Routledge

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Summary

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.Originally published by Guilford Press in 1994, now available from Routledge.

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