More New and Used
from Private Sellers
Only two copies
in stock at this price.
In Stock Usually Ships in 24 Hours.
Usually Ships in 3-5 Business Days
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 11/20/2008.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method. Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them. NEW TO THIS EDITION * New chapters: "Introduction to the Field of Communication" (Chapter 1) and "Ethics & Research" (Chapter 2) * End-of-chapter summaries now presented in tables that locate each method's paradigm affiliation, typical claims, data sources, warrants, and manuscript form * Additional tables and exhibits throughout * Expanded coverage of rhetorical and critical studies methodologies SUPPLEMENTS * Instructor's Manual featuring outlines, activities, and websites to explore for each chapter, as well as a Test Bank of sample questions for each chapter * Companion Website for instructors offering the full Instructor's Manual and PowerPoint lecture slides
Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.
Carole L. Huston is Professor of Communication Studies at the University of San Diego.
Table of Contents
|The What and Why of Communication Research|
|Introduction to the field of Communication|
|Ethics and Research|
|Three Paradigms of Knowing|
|What Counts as Communication Data?|
|Warrants for Research Arguments|
|The How of Communication Research|
|Descriptive Statistics and Hypothesis Testing|
|Inferential Statistics: Differences and Relationships|
|Conversation and Discourse Analysis|
|Traditional and Interpretive Methods of Rhetorical Criticism|
|Table of Contents provided by Publisher. All Rights Reserved.|