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Communication Research Strategies and Sources



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Cengage Learning
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  • Communication Research: Strategies and Sources, 7th Edition
    Communication Research: Strategies and Sources, 7th Edition
  • Communication Research Strategies and Sources
    Communication Research Strategies and Sources
  • Communication Research Strategies and Sources (with InfoTrac)
    Communication Research Strategies and Sources (with InfoTrac)


Wads worth, a part of Cengage Learning, is committed to providing you with the most contemporary learning solutions in the field of communication studies. That commitment applies to the concepts you learn in the classroom and the real skills you'll take away with you. At Wadsworth, we know that the students of today will be the professionals of tomorrow, and we welcome the opportunity to partner with you on your journey to lifelong learningevery step of the way.

Table of Contents

Prefacep. xi
To the Studentp. xii
Communication Research Strategiesp. 1
Studying Communicationp. 3
The Communication Disciplinep. 3
Structure of the Disciplinep. 5
Communication Organizationsp. 8
Activitiesp. 8
Newsletters and Publicationsp. 9
Types of Associationsp. 11
Divisionsp. 12
Communication Research Projectsp. 13
Academic Pursuitsp. 14
Professional Pursuitsp. 15
Summaryp. 15
Referencesp. 16
Examplesp. 16
Exercisesp. 18
Searching The Communication Literaturep. 19
Becoming Familiar With Your Library and Its Servicesp. 20
Search Strategyp. 23
The Topicp. 23
The Searchp. 30
The Resultsp. 35
Summaryp. 44
Referencesp. 44
Examplesp. 45
Exercisesp. 46
Using Computers to Search Electronic Databasesp. 49
Differing Environmentsp. 49
Varieties of Computerized Databasesp. 50
Bibliographic Databasesp. 50
Directory Databasesp. 51
Source Databasesp. 51
How to Search Computerized Databasesp. 52
Standard Search Featuresp. 53
Controlled Vocabulary Versus Keyword Searchingp. 53
Boolean Operatorsp. 55
Alternatives to Boolean Operatorsp. 59
Phrase Searchingp. 60
Field-Specific Searchingp. 60
Truncationp. 62
Browsing Word and Phrase Indexesp. 63
Creating and Reusing Setsp. 63
Search Strategies: Boolean Searchingp. 64
Natural Language Searchingp. 65
Searching the World Wide Webp. 66
Sorting Your Resultsp. 66
Using Your Search Resultsp. 66
Mediated Searchingp. 68
Summaryp. 68
Referencesp. 69
Examplesp. 69
Exercisesp. 70
Using The Internet for Communication Researchp. 71
Research and the World Wide Webp. 72
Gaining Access to the Internetp. 73
Internet Addressesp. 74
Browser Basicsp. 75
Troubleshootingp. 76
Finding Resources on the World Wide Webp. 77
Communicating on the Internetp. 82
E-mailp. 82
Electronic Discussion Groups and Blogsp. 82
Usenet Newsgroupsp. 84
CIOS/Comservep. 85
Evaluating Internet Sourcesp. 85
Ethical Issuesp. 89
Summaryp. 90
Selected Sourcesp. 91
Examplesp. 91
Exercisesp. 92
Communication Research Sourcesp. 95
General Sourcesp. 97
Handbooksp. 97
Booksp. 100
Encyclopediasp. 101
Annual Reviews and Seriesp. 102
Summaryp. 104
Selected Sourcesp. 104
Handbooksp. 104
Textbooksp. 106
Encyclopediasp. 108
Annual Reviewsp. 110
Seriesp. 110
Examplesp. 111
Exercisesp. 112
Access Tootsp. 115
Bibliographiesp. 116
Guides to the Literaturep. 118
Legal Research Guidesp. 120
Finding Additional Bibliographies and Guidesp. 121
Periodical Indexesp. 122
Discipline-Based Periodical Indexesp. 125
General and Interdisciplinary Periodical Indexesp. 129
Media Indexesp. 129
Book Review Indexesp. 129
Citation Indexesp. 130
Full-Text Documents in Communicationp. 131
Summaryp. 132
Referencesp. 132
Selected Sourcesp. 132
Bibliographiesp. 133
Guides to the Literaturep. 133
Online Periodical Indexes and Abstractsp. 134
Examplesp. 136
Exercisesp. 137
Communication Periodicalsp. 139
Scholarly Journalsp. 139
Professional and Trade Magazinesp. 144
Summaryp. 145
Selected Sourcesp. 146
Scholarly Journalsp. 146
Professional and Trade Periodicalsp. 153
Electronic Journalsp. 154
Examplesp. 154
Exercisesp. 155
Information Compilationsp. 157
Collections and Archivesp. 158
Speech Collectionsp. 158
Media Collectionsp. 160
Measurement Collectionsp. 165
Legal Collectionsp. 166
Statistical Sourcesp. 167
Government Documentsp. 169
Yearbooksp. 173
Directoriesp. 173
Dictionariesp. 175
Manualsp. 176
Summaryp. 176
Referencesp. 176
Selected Sourcesp. 177
Collectionsp. 177
Statistical Sourcesp. 182
Government Documentsp. 184
Yearbooksp. 186
Directoriesp. 186
Dictionariesp. 188
Manualsp. 190
Examplesp. 191
Exercisesp. 192
Communication Research Processesp. 195
The Process of Communication Researchp. 197
The Research Processp. 197
Descriptive and Explanatory Researchp. 198
Research Stagesp. 199
Research Ethicsp. 204
Summaryp. 205
Selected Sourcesp. 205
Comprehensive Research Textsp. 205
Measurementp. 206
Media Researchp. 206
Qualitative and Applied Researchp. 207
Statisticsp. 208
Exercisesp. 209
Designing The Communication Research Projectp. 211
Approaches to Communication Researchp. 211
Message-or Artifact-Oriented Researchp. 212
People-or Behavior-Oriented Researchp. 218
Summaryp. 228
Referencesp. 228
Selected Sourcesp. 230
Content Analysisp. 230
Research Designp. 230
Rhetorical and Media Criticismp. 230
Survey Researchp. 230
Exercisesp. 231
Preparing Research Projectsp. 233
Types of Writing Projectsp. 233
Abstractsp. 234
Formatp. 235
Stepsp. 235
Literature Reviewsp. 236
Formatp. 237
Stepsp. 239
Critical Papersp. 240
Stepsp. 241
Research Prospectusesp. 241
Formatp. 242
Stepsp. 244
Original Research Reportsp. 245
Formatp. 245
Stepsp. 246
Submitting Your Workp. 246
Writing Papers for Classesp. 246
Submitting Manuscripts: The Processp. 247
Summaryp. 249
Referencesp. 250
Selected Sourcesp. 251
Exercisesp. 251
Writing Research Papersp. 252
Basic Elements of Good Writingp. 252
Tense and Agreementp. 252
Voicep. 253
Grammarp. 254
Paragraph Structurep. 254
Transitionsp. 255
Stylep. 255
Writing Formatsp. 257
Quoting and Paraphrasingp. 259
Proofreadingp. 261
Getting Help with Your Writingp. 262
Summaryp. 263
Referencesp. 263
Selected Sourcesp. 264
Exercisesp. 264
APA Style Basicsp. 267
Glossaryp. 279
Subject Indexp. 293
Source Indexp. 301
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