Community Health Education Methods

by Bensley, Robert J.; Brookins-Fisher, Jodi

• ISBN13: 9780763755331
• ISBN10: 0763755338
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-02-27
• Publisher: Jones & Bartlett Learning

Summary

The Third Edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The authors explain the essential tools involved in communicating messages to specific audiences, providing readers with a full grasp of the skills necessary in making a difference.

Table of Contents

Contributing Author Biographies
Concepts and Theories Associated with Selecting and Implementing Community Health Education Methods and Strategies	p. 1
Using Theory and Ethics to Guide Method Selection and Application	p. 3
Promoting Health Education in a Multicultural Society	p. 31
Developing Professionalism as a Health Educator	p. 51
Health Communication	p. 73
Social Marketing Concepts	p. 103
Implementing Methods and Strategies at the Individual Level	p. 129
Facilitating Support Groups	p. 131
Selecting Presentation Methods	p. 161
Developing Effective Presentations	p. 183
Developing and Selecting Print Materials	p. 209
Working with the Media	p. 237
Implementing Methods and Strategies at the Community or Policy Level	p. 263
Facilitating Groups	p. 265
Building and Sustaining Coalitions	p. 299
Using Advocacy to Affect Policy	p. 333
Using Media Advocacy to Influence Policy	p. 361
Index	p. 391
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