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Community Health Education Methods,9780763755331
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Community Health Education Methods

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Pub. Date:
Jones & Bartlett Learning
List Price: $142.95

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This is the 3rd edition with a publication date of 2/13/2008.
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The Third Edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The authors explain the essential tools involved in communicating messages to specific audiences, providing readers with a full grasp of the skills necessary in making a difference.

Table of Contents

Contributing Author Biographies
Concepts and Theories Associated with Selecting and Implementing Community Health Education Methods and Strategiesp. 1
Using Theory and Ethics to Guide Method Selection and Applicationp. 3
Promoting Health Education in a Multicultural Societyp. 31
Developing Professionalism as a Health Educatorp. 51
Health Communicationp. 73
Social Marketing Conceptsp. 103
Implementing Methods and Strategies at the Individual Levelp. 129
Facilitating Support Groupsp. 131
Selecting Presentation Methodsp. 161
Developing Effective Presentationsp. 183
Developing and Selecting Print Materialsp. 209
Working with the Mediap. 237
Implementing Methods and Strategies at the Community or Policy Levelp. 263
Facilitating Groupsp. 265
Building and Sustaining Coalitionsp. 299
Using Advocacy to Affect Policyp. 333
Using Media Advocacy to Influence Policyp. 361
Indexp. 391
Table of Contents provided by Blackwell. All Rights Reserved.

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