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Community Nutrition in Action : An Entrepreneurial Approach (with InfoTrac),9780534465810
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Community Nutrition in Action : An Entrepreneurial Approach (with InfoTrac)

by
Edition:
4th
ISBN13:

9780534465810

ISBN10:
0534465811
Format:
Hardcover
Pub. Date:
7/26/2005
Publisher(s):
Brooks Cole
List Price: $183.66

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Summary

Section 1: COMMUNITY NUTRITIONISTS IN ACTION: WORKING IN THE COMMUNITY. 1. Opportunities and Challenges in Community Nutrition. 2. Assessing Community Resources. 3. Assessing the Target Population's Nutritional Status. 4. Principles of Epidemiology. 5. Understanding Food Security. Section II: COMMUNITY NUTRITIONISTS IN ACTION: UNDERSTANDING THE COMMUNITY NUTRITION LANDSCAPE. 6. A National Nutrition Agenda for the Public's Health. 7. The Art and Science of Policy Making. 8. Addressing the Obesity Epidemic: An Issue for Public Health Policy. 9. The Reality of Equity and Access in Health Care Section III: COMMUNITY NUTRITIONISTS IN ACTION: DELIVERING PROGRAMS. 10. Mothers and Infants: Nutrition Issues, Services, and Programs. 11. Children and Adolescents: Nutrition Issues, Services and Programs. 12. The Adult Years: Nutrition Issues, Services, and Programs. 13. Nurturing Global Awareness: International Nutrition Issues. Section IV: COMMUNITY NUTRITIONISTS IN ACTION: PLANNING NUTRITION INTERVENTIONS. 14. Program Planning for Success. 15. Designing Community Nutrition Interventions. 16. Gaining Cultural Competence in Community Nutrition. 17. Principles of Nutrition Education. 18. Marketing Nutrition for Health Promotion and Disease Prevention. 19. The Functions of Management. 20. Building Grantsmanship Skills.

Table of Contents

Preface xii
Section One Community Nutritionists in Action: Working in the Community
1(308)
Opportunities in Community Nutrition
2(31)
Introduction
3(1)
The Concept of Community
4(11)
Opportunities in Community Nutrition
4(1)
Public Health and Community Interventions
5(6)
Healthy People in Healthy Communities
11(4)
Community Nutrition Practice
15(6)
Community versus Public Health Nutrition
16(5)
Entrepreneurship in Community Nutrition
21(4)
Entrepreneurs and Intrapreneurs
22(3)
Social and Economic Trends for Community Nutrition
25(4)
Leading Indicators of Change
25(2)
Watchwords for the Future
27(2)
Case Study: Ethics and You
29(1)
Professional Focus: Community-Based Dietetics Professionals
30(3)
Assessing Community Resources
33(26)
Introduction
34(1)
Community Needs Assessment
35(19)
Basic Principles of Needs Assessment
36(18)
Programs in Action: The Nutrition Service Project
54(3)
Entrepreneurship in Community Needs Assessment
54(3)
Professional Focus: Getting Where You Want to Go
57(2)
Assessing the Target Population's Nutritional Status
59(29)
Introduction
60(1)
A Plan for Collecting Data
60(4)
Types of Data to Collect about the Target Population
61(3)
Case Study 1: Women and Coronary Heart Disease
64(12)
Methods of Obtaining Data about the Target Population
66(10)
Issues in Data Collection
76(4)
Practical Issues
77(1)
Scientific Issues
77(2)
Cultural Issues
79(1)
Case Study 2: Nutritional Status of Independent Elderly Persons
80(2)
Programs in Action: The Project L.E.A.N. Nutrition Campaign
82(3)
Putting It All Together
84(1)
Professional Focus: Lighten Up---Be Willing to Make Mistakes and Risk Failure
85(3)
Principles of Epidemiology
88(27)
Introduction
89(1)
The Practice of Epidemiology
89(3)
Investigating Causes of Diseases
90(2)
Basic Epidemiologic Concepts
92(9)
Rates and Risks
92(2)
The Epidemiologic Method
94(4)
Hypothesis Testing
98(2)
Explaining Research Observations
100(1)
Types of Epidemiologic Studies
101(4)
Ecological or Correlational Studies
101(1)
Cross-sectional or Prevalence Studies
102(1)
Cohort Studies
102(1)
Case-Control Studies
103(1)
Controlled Trials
104(1)
Nutritional Epidemiology
105(4)
The Nature of Dietary Variation
107(2)
Epidemiology and the Community Nutritionist
109(2)
Case Study: Epidemiology of Obesity
111(1)
Professional Focus: The Well-Read Community Nutritionist
112(3)
Food Insecurity and the Food Assistance Programs
115(49)
Introduction
116(2)
Counting the Hungry in the United States
118(11)
Who Are the Hungry in the United States?
121(6)
Causes of Hunger in the United States
127(2)
Historical Background of Food Assistance Programs
129(20)
Welfare Reform: Issues in Moving from Welfare to Work
130(3)
Federal Domestic Nutrition Assistance Programs Today
133(16)
Filling in the Gaps to Strengthen the Food Resource Safety Net
149(3)
The Rising Tide of Food Assistance Need
149(3)
Programs in Action: Overcoming Barriers to Increasing Fruit and Vegetable Consumption
152(5)
Beyond Public Assistance: What Can Individuals Do?
154(3)
Case Study: Hunger in an At-Risk Population
157(1)
Professional Focus: Moving toward Community Food Security
158(6)
A National Nutrition Agenda for the Public's Health
164(36)
Introduction
165(1)
National Nutrition Policy
165(17)
National Nutrition Monitoring
166(13)
Nutrient Intake Standards
179(3)
Nutrition Survey Results: How Well Do We Eat?
182(12)
Dietary Guidance Systems
182(6)
Implementing the Recommendations: From Guidelines to Groceries
188(6)
Case Study: From Guidelines to Groceries
194(1)
Professional Focus: Evaluating Research and Information on Nutrition and Health
195(5)
The Art and Science of Policy Making
200(36)
Introduction
201(1)
The Process of Policy Making
202(8)
The People Who Make Policy
209(1)
Legitimizing Policy
209(1)
The Legislative and Regulatory Process
210(6)
Laws and Regulations
210(1)
How an Idea Becomes Law
211(2)
The Federal Budget Process
213(3)
The Political Process
216(7)
Current Legislation and Emerging Policy Issues
219(4)
The Community Nutritionist in Action
223(8)
Make Your Opinion Known
224(1)
Become Directly Involved
225(1)
Join an Interest Group
225(4)
Political Realities
229(2)
Case Study: Food Safety as a Food Policy Issue
231(2)
Professional Focus: Building Media Skills
233(3)
Addressing the Obesity Epidemic: An Issue for Public Health Policy
236(40)
Introduction
237(1)
Defining Obesity and Overweight
237(11)
Epidemiology of Obesity and Overweight
238(3)
Medical and Social Costs of Obesity
241(2)
Determinants of Obesity
243(5)
Obesity Prevention and Treatment Interventions
248(1)
Adult Interventions
248(1)
Child and Adolescent Interventions
249(1)
Public Health Policy Options for Addressing the Global Obesity Epidemic
249(13)
Obesity Surveillance and Monitoring Efforts
250(1)
Awareness Building, Education, and Research
251(5)
Regulating Environments
256(3)
Private Enforcement and Litigation
259(1)
Pricing Policies
260(1)
Societal-Level Solutions
261(1)
Where Do We Go from Here?
262(2)
Programs in Action: Coordinated School Health Programs
264(5)
Case Study: Worksite Health Promotion Program for Prevention of Overweight
269(1)
Professional Focus: Diet Confusion: Weighing the Evidence
270(6)
Health Care Systems and Policy
276(33)
Introduction
277(1)
An Overview of the Health Care Industry
278(9)
Private Insurance
279(2)
Public Insurance
281(5)
The Uninsured
286(1)
Demographic Trends and Health Care
287(7)
The Need for Health Care Reform
288(6)
Health Care Reform in the United States
294(6)
Nutrition as a Component of Health Care Reform
295(3)
Medical Nutrition Therapy and Medicare Reform
298(2)
Programs in Action: Evaluating Nutrition Risk in Older Adults
300(1)
On the Horizon: Changes in Health Care and Its Delivery
301(3)
Case Study: Insurance Access
304(1)
Professional Focus: Ethics and the Nutrition Professional
305(4)
Section Two Community Nutritionists in Action: Delivering Programs
309(140)
Mothers and Infants: Nutrition Assessment, Services, and Programs
310(35)
Introduction
311(1)
Trends in Maternal and Infant Health
311(5)
National Goals for Maternal and Infant Health
313(3)
Healthy Mothers
316(4)
Maternal Weight Gain
317(1)
Adolescent Pregnancy
317(1)
Nutrition Assessment in Pregnancy
318(2)
Healthy Babies
320(10)
Nutrient Needs and Growth Status in Infancy
322(2)
Breastfeeding Recommendations
324(2)
Other Recommendations on Feeding Infants
326(1)
Primary Nutrition-Related Problems of Infancy
327(3)
Programs in Action: Using Peer Counselors to Change Culturally Based Behaviors
330(1)
Domestic Maternal and Infant Nutrition Programs
331(10)
The WIC Program
332(6)
Other Nutrition Programs of the U.S. Department of Agriculture
338(1)
Nutrition Programs of the U.S. Department of Health and Human Services
339(2)
Looking Ahead: Improving the Health of Mothers and Infants
341(3)
Case Study: Promotion of Breastfeeding
344(1)
Children and Adolescents: Nutrition Issues, Services, and Programs
345(35)
Introduction
346(1)
Healthy People 2010 National Nutrition Objectives
346(2)
Healthy People 2010 Progress Review
347(1)
What Are Children and Adolescents Eating?
348(10)
Influences on Child and Adolescent Eating Patterns and Behaviors
350(1)
Weighing In on the Problem of Childhood Obesity
351(2)
Other Nutrition-Related Problems of Children and Adolescents
353(3)
Children with Special Health Care Needs
356(2)
Programs in Action: Nutrition Education Strategies for Preadolescent Girls
358(1)
The History of Child Nutrition Programs in Schools
358(9)
Nutrition Programs of the U.S. Department of Agriculture
360(6)
Nutrition Programs of the U.S. Department of Health and Human Services
366(1)
Impact of Child Nutrition Programs on Children's Diets
367(2)
Factors Discouraging Participation in Child Nutrition Programs
368(1)
Building Healthful School Environments
369(1)
Nutrition Education Programs
369(3)
Nutrition Education in the Public Sector
371(1)
Programs in Action: Empowering Teens to Make Better Nutrition Decisions
372(7)
Nutrition Education in the Private Sector
375(1)
Keeping Children and Adolescents Healthy
376(3)
Case Study: The Child Nutrition Program
379(1)
Growing Older: Nutrition Assessment, Services, and Programs
380(34)
Introduction
381(1)
Demographic Trends and Aging
381(1)
Healthy Adults
382(6)
National Goals for Health Promotion
383(2)
Understanding Baby Boomers
385(1)
Nutrition Education Programs
386(1)
Health Promotion Programs
387(1)
Aging and Nutritional Status
388(2)
Primary Nutrition-Related Problems of Aging
389(1)
Programs in Action: Worksite Wellness Works for Firefighters
390(11)
Nutrition Policy Recommendations for Health Promotion for Older Adults
392(1)
Evaluation of Nutritional Status
393(8)
Community-Based Programs and Services
401(7)
General Assistance Programs
402(1)
Nutrition Programs of the U.S. Department of Agriculture
403(1)
Nutrition Programs of the U.S. Department of Health and Human Services
403(4)
Private-Sector Nutrition Assistance Programs
407(1)
Nutrition Education and Health Promotion Programs for Older Adults
407(1)
Programs in Action: Bringing Food and Nutrition Services to Homebound Seniors
408(2)
Looking Ahead: And Then We Were Old
410(3)
Case Study: Postmenopausal Nutrition and Disease Prevention Program
413(1)
World Hunger and Food Insecurity: Challenges and Opportunities
414(35)
Introduction
415(1)
Mapping Poverty and Undernutrition
415(7)
Malnutrition and Health Worldwide
417(5)
Food Insecurity in Developing Countries
422(8)
The Role of Colonialism
423(1)
International Trade and Debt
424(1)
The Role of Multinational Corporations
424(1)
The Role of Overpopulation
425(1)
Distribution of Resources
426(1)
Agricultural Technology
427(2)
A Need for Sustainable Development
429(1)
People-Centered Development
430(1)
Nutrition and Development
430(1)
Agenda for Action
431(9)
Focus on Children
431(4)
Making the World Fit for Children
435(1)
Focus on Women
436(4)
International Nutrition Programs
440(1)
Looking Ahead: The Global Challenges
441(4)
Personal Action: Opportunity Knocks
442(3)
Case Study: UNICEF's Child Survival Campaign
445(1)
Programs in Action: Vitamin A Field Support Projects
446(3)
Section Three Community Nutritionists in Action: Planning Nutrition Interventions
449(192)
Program Planning for Success
450(24)
Introduction
451(1)
Factors That Trigger Program Planning
451(1)
Steps in Program Planning
452(14)
Step 1: Review the Results of the Community Needs Assessment
453(2)
Step 2: Define Program Goals and Objectives
455(1)
Step 3: Develop a Program Plan
456(1)
Step 4: Develop a Management System
457(1)
Step 5: Identify Funding Sources
458(1)
Step 6: Implement the Program
458(1)
Step 7: Evaluate Program Elements and Effectiveness
458(8)
Programs in Action: Feast with the Beasts™
466(4)
Spreading the Word about the Program's Success
470(1)
Entrepreneurship in Program Planning
470(2)
Professional Focus: Leading for Success
472(2)
Designing Community Nutrition Interventions
474(22)
Introduction
475(1)
Choose an Intervention Strategy
475(6)
Study the Target Population
477(4)
Draw from Current Research on Consumer Behavior
481(7)
The Stages of Change Model
481(3)
The Health Belief Model
484(1)
The Theory of Planned Behavior
485(2)
Social Cognitive Theory
487(1)
Programs in Action: Eat Healthy: Your Kids Are Watching
488(2)
The Diffusion of Innovation Model
489(1)
Put It All Together: Case Study 1
490(2)
Use Entrepreneurship to Steer in a New Direction
492(1)
Professional Focus: Being an Effective Speaker
493(3)
Gaining Cultural Competence in Community Nutrition
496(30)
Introduction
497(1)
Gaining Cultural Competence
497(12)
Terms Related to Cultural Competence
498(1)
Need for Cultural Competence
499(4)
Cultural Competence Models
503(6)
Cross-Cultural Communication
509(5)
Communication Styles
509(4)
Working with Interpreters
513(1)
Culturally Appropriate Intervention Strategies
514(4)
Explanatory Models
515(1)
Learn Intervention Guidelines
516(1)
Practical Considerations for Interventions
517(1)
Programs in Action: Encouraging Breastfeeding among African-American Women
518(1)
Organizational Cultural Competence
518(4)
Essential Organizational Elements of Cultural Competence
519(3)
Case Study: Gaining Cultural Competence in a Muslim Community
522(1)
Professional Focus: Cross-Cultural Nutrition Counseling
523(3)
Principles of Nutrition Education
526(23)
Introduction
527(1)
Applying Educational Principles to Program Design
527(5)
Learning across the Life Span
527(4)
Developing a Nutrition Education Plan
531(1)
Programs in Action: Behaviorally Focused Nutrition Education Programs for Children
532(4)
Nutrition Education to Reduce CHD Risk: Case Study 1
536(6)
``Heartworks for Women'' Program: Assessing Participants' Needs
537(5)
Designing Nutrition and Health Messages
542(4)
General Ideas for Designing Messages
542(3)
Entrepreneurship in Nutrition Education
545(1)
Professional Focus: Being an Effective Writer
546(3)
Marketing Nutrition and Health Promotion
549(25)
Introduction
550(1)
What Is Marketing?
550(14)
Develop a Marketing Plan
551(7)
Develop a Marketing Strategy
558(6)
Monitor and Evaluate
564(1)
Social Marketing: Community Campaigns for Change
564(2)
Social Marketing at the Community Level
565(1)
Programs in Action: Motivating Children to Change Their Eating and Activity Habits
566(2)
A Marketing Plan for ``Heartworks for Women'': Case Study 1
568(3)
Entrepreneurship Leads the Way
571(1)
Professional Focus: The Art of Negotiating
572(2)
Managing Community Nutrition Programs
574(22)
Introduction
575(1)
The Four Functions of Management
575(13)
Planning
576(2)
Organizing
578(6)
Leading
584(2)
Controlling
586(2)
Management Issues for ``Heartworks for Women'': Case Study 1
588(2)
The Critical Path
588(2)
Programs in Action: The Better Health Restaurant Challenge
590(3)
The Business of Community Nutrition
592(1)
Professional Focus: Time Management
593(3)
Building Grantsmanship Skills
596(45)
Introduction
597(1)
Laying the Foundation for a Grant
597(5)
Generate Ideas
597(2)
Describe Goals
599(3)
Identify Funding Sources
602(6)
Identify Potential Collaborators
607(1)
Building the Proposal
608(23)
Components of a Proposal
608(16)
Budget
624(3)
Assembling the Final Product
627(2)
Review of the Grant Proposal
629(2)
Professional Focus: Teamwork Gets Results
631(2)
Appendixes
Appendix A Nutrition Assessment and Screening
633(3)
Appendix B Complementary Nutrition and Health Therapies
636(3)
Appendix C The SMOG Readability Formula
639(2)
References 641(31)
Index 672


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