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Community Organizing and Community Building for Health and Welfare



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This is the 3rd edition with a publication date of 7/1/2012.

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The third edition of Community Organizing and Community Building for Health and Welfareprovides new and more established ways to approach community building and organizing, from collaborating with communities on assessment and issue selection to using the power of coalition building, media advocacy, and social media to enhance the effectiveness of such work. With a strong emphasis on cultural relevance and humility, this collection offers a wealth of case studies in areas ranging from childhood obesity to immigrant worker rights to health care reform. A "tool kit" of appendixes includes guidelines for assessing coalition effectiveness, exercises for critical reflection on our own power and privilege, and training tools such as "policy bingo." From former organizer and now President Barack Obama to academics and professionals in the fields of public health, social work, urban planning, and community psychology, the book offers a comprehensive vision and on-the-ground examples of the many ways community building and organizing can help us address some of the most intractable health and social problems of our times.

Author Biography

Meredith Minkler is a professor and director of Health and Social Behavior at the School of Public Health, University of California, Berkeley, and the founding director of the university's Center on Aging.

Table of Contents

List of Illustrationsp. xiii
Acknowledgmentsp. xv
Introduction to Community Organizing and Community Buildingp. 5
Why Organize? Problems and Promise in the Inner Cityp. 27
Contextual Frameworks and Approaches
Improving Health through Community Organization and Community Building: Perspectives from Health Education and Social Workp. 37
Contrasting Organizing Approaches: The "Alinsky Traditionö and Freirian Organizing Approachesp. 59
Community Building Practice: An Expanded Conceptual Frameworkp. 78
Building Effective Partnerships and Anticipating and Addressing Ethical Challenges
Community, Community Development, and the Forming of Authentic Partnerships: Some Critical Reflectionsp. 95
Ethical Issues in Community Organizing and Capacity Buildingp. 110
Building Partnerships between Local Health Departments and Communities: Case Studies in Capacity Building and Cultural Humilityp. 130
Community Assessment and Issue Selection
Community Health Assessment or Healthy Community Assessment: Whose Community? Whose Health? Whose Assessment?p. 153
Mapping Community Capacityp. 171
Selecting and "Cutting" the Issuep. 187
Community Organizing and Community Building within and across Diverse Groups and Cultures
Education, Participation, and Capacity Building in Community Organizing with Women of Colorp. 215
African American Barbershops and Beauty Salons: An Innovative Approach to Reducing Health Disparities through Community Building and Health Educationp. 229
Popular Education, Participatory Research, and Community Organizing with Immigrant Restaurant Workers in San Francisco's Chinatown: A Case Studyp. 246
Using the Arts and the Internet as Tools for Community Organizing and Community Building
Creating an Online Strategy to Enhance Effective Community Building and Organizingp. 269
Using the Arts and New Media in Community Organizing and Community Building: An Overview and Case Study from Post-Katrina New Orleansp. 288
Building, Maintaining, and Evaluating Effective Coalitions and Community Organizing Efforts
A Coalition Model for Community Actionp. 309
Community Organizing for Obesity Prevention in Humboldt Park, Chicago: The Challenges and Successes of Coalition Building across Two Organizing Traditionsp. 329
Participatory Approaches to Evaluating Community Organizing and Coalition Buildingp. 346
Influencing Policy through Community Organizing and Media Advocacy
Using Community Organizing and Community Building to Influence Public Policyp. 371
Organizing for Health Care Reform: National and State-Level Efforts and Perspectivesp. 386
Media Advocacy: A Strategy for Helping Communities Change Policyp. 407
Principles of Community Building: A Policy Perspectivep. 423
Action-Oriented Community Diagnosis Procedurep. 425
Challenging Ourselves: Critical Self-Reflection on Power and Privilegep. 428
A Ladder of Community Participation in Public Healthp. 437
Coalition Member Assessmentp. 439
Community Mapping and Digital Technology: Tools for Organizersp. 444
Using Force Field and "SWOT" Analysis as Strategic Tools in Community Organizingp. 449
A Checklist for Actionp. 454
Criteria for Creating Triggers or Codes for Freirian Organizingp. 455
Scale for Measuring Perceptions of Control at the Individual, Organizational, Neighborhood, and beyond-the-Neighborhood Levelsp. 457
Policy Bingop. 460
About the Contributorsp. 465
Indexp. 481
Table of Contents provided by Ingram. All Rights Reserved.

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