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Dr. Victor K. Fung is Group Chairman of Li & Fung. He is Vice Chairman of the International Chamber of Commerce. He holds a Ph.D. from Harvard.
Dr. William K. Fung is Group Managing Director of Li & Fung. He has chaired the Hong Kong General Chamber of Commerce and the Hong Kong Exporters’ Association. He holds an MBA from Harvard Business School.
Yoram (Jerry) Wind, the Lauder Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, is an expert, consultant, and lecturer on business buying behavior, market segmentation, and marketing strategy. His books include The Power of Impossible Thinking. He holds a Ph.D. from Stanford University.
Preface: Competing Flat Out xix
Chapter 1: The Orchestration Imperative 1
PART I: Focus: Firm and Network 23
Chapter 2: Orchestrate the Network 25
Chapter 3: Compete Network Against Network 43
PART II: Management: Control and Empowerment 67
Chapter 4: Take Responsibility for the Whole Chain (Whether You Own It or Not) 69
Chapter 5: Empower “Little John Waynes” to Create a Big-Small Company 83
Chapter 6: Establish the Three-Year Stretch to Balance Stability and Renewal 99
Chapter 7: Build the Company Around the Customer 115
Chapter 8: Follow the 30/70 Rule to Create Loose-Tight Organizations 131
PART III: Value Creation: Specialization and Integration 143
Chapter 9: Capture the “Soft $3” by Looking Beyond the Factory 145
Chapter 10: Sell to the Source by Bridging Marketing and Operations 155
PART IV: Implications for Policy and Practice 169
Chapter 11: Policy: Building a Borderless Business in a World of Nation-States 171
Chapter 12: Practice: A Lever to Move the World 183
Conclusion: Are You Ready to Compete Flat Out? 203
Appendix: About Li & Fung 215