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What is included with this book?
Seena Sharp founded one of the first competitive intelligence firms in the United States. She has long been actively involved in CI, working as a CI leader at major corporations, writing articles on CI for business publications, and frequently speaking throughout the U.S. and Europe, including international conferences for the Society of Competitive Intelligence Professionals (SCIP). Her CI clients include American Express, Lucent, Saatchi & Saatchi, Hilton Hotels, and numerous industrial businesses and non-profit organizations, in the U.S., Europe, Asia, and Africa. For more information, please visit www.sharpmarket.com or www.competitiveintelligenceadvantage.com.
|Introduction: Required Reading (Yes, Really)||p. vii|
|The Emergence of the Hapless Executive||p. 1|
|Defining and Refining Competitive Intelligence||p. 13|
|Competitive Intelligence: What You Don't Know Will Hurt You||p. 35|
|Why Fixating on Competitors Is Misguided||p. 57|
|Three Critical Distinctions||p. 77|
|All Information is Not Equal||p. 103|
|Knowing When and Why to Power Up the CI Engine||p. 119|
|Next Steps for You and Your Company||p. 145|
|Understanding and Evaluating Information Sources||p. 165|
|Performing Like a CI Pro||p. 199|
|Demystifying Competitive Intelligence, One Myth at a Time||p. 223|
|What's in It for Me?||p. 245|
|Playing by the Rules, SCIP, Resources||p. 263|
|About the Author||p. 279|
|Table of Contents provided by Ingram. All Rights Reserved.|