9780841235151

Competitive Technical Intelligence A Guide to Design, Analysis, and Action

by
  • ISBN13:

    9780841235151

  • ISBN10:

    0841235155

  • Format: Hardcover
  • Copyright: 1999-06-17
  • Publisher: American Chemical Society
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

This volume provides the tools for designing and implementing a credible,cost-effective, and reliable system for keeping track of technical trends andnew developments. The emphasis throughout is on practical methods which can formthe basis for decisions about industry strategies and research. The bookincludes numerous examples and will be useful for both new and experiencedpractitioners.

Author Biography

Matt Coburn was a technical manager with DuPont, where he developed a leading technical intelligence program. He currently works as a consultant in the field and as an Adjunct Professor at the Graduate School of Business at Widener University

Table of Contents

The Management of External Technology
3(7)
The Increasing Role of External Technology
3(1)
Barriers to Utilization of External Technology
4(1)
External Technology as Part of a Strategic Technology Plan
5(2)
External Technology and Competive Technical Intelligence
7(1)
Source of Technical Intelligence versus Sources of Technology
8(1)
Guiding Principles
9(1)
An Overview of Competitive Technical Intelligence
10(10)
What is Competitive Technical Intelligence?
10(1)
The Three Elements of the CTI Activity
10(2)
A Case of a Lack of Credibility
12(1)
Purpose
13(2)
Benefits
15(1)
Metrics
16(1)
Beyond Metrics
17(1)
The Plan is the Driver, CTI is the Tool!
18(1)
Guiding Principles
19(1)
Focusing the Competitive Intelligence Program
20(7)
Forces Driving Industry Competition
20(2)
External Forces
22(1)
Segmentation
22(3)
Key Design Considerations
25(1)
Guiding Principle
26(1)
Sources of Competitive Technical Intelligence
27(12)
Conventional Sources of Competitive Technical Intelligence
27(2)
Phases of Competitive Intelligence
29(2)
Technology Sources for Strategic and Tactical Assessment
31(3)
Online Services and The Internet
34(4)
Guiding Principle
38(1)
Patents as a Source of Competitive Intelligence
39(11)
Levels of Patent Profiling
39(1)
Level 1: Patent Survey
39(2)
Level 2: Selected Technology Profiles
41(1)
To Begin, Keep It Simple!
42(1)
Deliverables
42(1)
Level 3: Other Sources of New Technology
42(1)
Performance Polymers, Inc.---An Example of Levels 1 and 2 Analyses
43(3)
Value of a Level 2 Technology Trend Analysis
46(1)
An Example of a Level 3 Analysis: Identification of Other Sources
47(1)
Other Sources of Competitive Intelligence
48(1)
Guiding Principles
49(1)
Scientific Literature and Conferences
50(4)
Value of Technology Search via the Scientific Literature
50(1)
Government Laboratories
51(1)
Conferences
52(1)
Understanding the Stages of Technology Development
52(1)
Guiding Principles
53(1)
Internal Gatekeepers as a Source of Competitive Intelligence
54(7)
Identifying the Gatekeepers
54(1)
Roles in Competitive Intelligence
55(1)
Specific Responsibilities
56(3)
Implementing the Program
59(1)
Guiding Principles
60(1)
External Gatekeepers as a Source of Competitive Technical Intelligence
61(8)
External Gatekeepers Defined
61(1)
What Are Key Expert Panels?
62(1)
When to Use KEPs
62(1)
Benefits of KEPS
63(1)
Preparing for a KEP
63(4)
KEP Facilitation
67(1)
Output
67(1)
Guiding Principles
68(1)
Lead Users and Strategic Suppliers as Competitive Intelligence Sources
69(6)
Lead Users
69(1)
Identifying and Engaging Lead Users
69(1)
Getting Started---Keep It Simple!
70(1)
Good Customers versus Lead Users
71(1)
Strategic Suppliers as a Source of Competitive Intelligence
72(1)
Protection of Proprietary Information
73(1)
Guiding Principles
74(1)
Organizing the Competitive Intelligence Activity
75(8)
Senior Management Support
75(1)
Guerrilla Tactics
76(1)
CTI on a ``Shoestring''
77(3)
More Sophisticated Competitive Intelligence Systems
80(2)
Outsourcing the CTI Function?
82(1)
Guiding Principles
82(1)
The Role of Competitive Technical Intelligence in the Strategic Planning Process
83(20)
Competitive Technical Intelligence as a Proactive Tool
83(1)
Linking Customer Needs with Technology
83(7)
Additional Strategic Considerations
90(10)
Putting It All Together
100(1)
Taking Action
101(1)
Guiding Principle
102(1)
Acquisition of External Technology
103(6)
Strategic Alliances as the Mode of Technology Acquisition
103(1)
Definition of a Strategic Alliance
103(1)
Relationship to Business Strategy
104(1)
Role of Competitive Intelligence
105(1)
Determination of Strategic Intent
106(1)
Mergers and Acquisitions
107(1)
Guiding Principles
108(1)
Creating the Strategic Alliance: Partner Selection
109(7)
Criteria for Partner Selection
109(1)
Validation of the Technology
109(1)
Strategic Intent
110(2)
Organizational Compatibility
112(1)
Culture
113(1)
Guiding Principles
114(2)
Negotiating the Strategic Alliance
116(10)
Planning and Organizing for the Negotiation
116(3)
Negotiating Principles
119(6)
Providing for Technology Transfer
125(1)
Guiding Principles
125(1)
Executing the Technology Transfer
126(5)
Elements of Technology Transfer
126(2)
Organizing for the Technology Transfer
128(2)
Guiding Principles
130(1)
Structuring and Managing Strategic Technology Alliances
131(4)
Structuring the Technology Alliance
131(1)
Managing the Strategic Technology Alliance
132(1)
Criteria for Success
133(1)
Guiding Principles
134(1)
Conclusion
135(2)
Guiding Principle
136(1)
Appendix 137(6)
Summary of Guiding Principles
137(6)
References 143(2)
Index 145

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