The Complete Guide to Affiliate Marketing on the Web

by Brown, Bruce C.

• ISBN13: 9781601381255
• ISBN10: 1601381255
• Format: Paperback
• Copyright: 2009-06-17
• Publisher: Atlantic Pub Co

Summary

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.In addition, we spent thousands of hours interviewing hundreds of today?s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.

Table of Contents

Introduction	p. 17
Affiliate Marketing Options	p. 18
Who Is This Book For?	p. 19
How This Book Is Organized	p. 20
Affiliate 101: The Basics You Need to Know About Affiliate Marketing	p. 20
Market Research	p. 21
How Do I Get Started?	p. 21
Becoming an Affiliate of Others	p. 21
Hosting and Implementing an Affiliate Program	p. 22
Optimizing Your Web Site and Affiliate Program	p. 22
Affiliate Program Software & Networks	p. 22
Marketing and Promoting Your Web Site, Blog, and Affiliate Program	p. 23
Other Revenue-Generating Techniques to Use With Affiliate Programs	p. 23
Affiliate 101 - The Basics You Need to Know	p. 27
Our Affiliate Marketing Case Study	p. 28
History of Affiliate Marketing	p. 32
Crash Course in Affiliate Marketing	p. 32
Affiliate Marketing Networks	p. 33
Affiliate Marketing Principles	p. 34
Picking the Right Product	p. 41
Effective Product Web Copy or Sales Material	p. 41
The Sales Letter Style of Web Copy	p. 41
Advantages of the Sales Letter Web Copy Approach:	p. 42
Midwest Book Review	p. 46
Affiliate Links and How to Deal With Them	p. 46
Promoting Your Affiliate Program	p. 48
Affiliate Program Payment Methods	p. 49
The Challenges of Managing Affiliate Marketing	p. 50
Tiered Affiliate Marketing	p. 52
Cross-Selling and Up-Selling	p. 52
How to Attract Affiliates	p. 53
Hiring an Affiliate Manager	p. 53
Promoting Your Affiliate Program on Your Own	p. 54
How to Make Your Affiliates More Effective	p. 56
Growing Your Affiliate Numbers	p. 56
Cookies and Affiliates	p. 57
Multi-Tier Marketing and Commissions	p. 59
Market Research	p. 61
Performing a Market Analysis and Market Research	p. 62
Establishing Marketing Strategies	p. 66
How Do I Get Started?	p. 69
Affiliate Networks	p. 69
Affiliate Networks	p. 72
Become an Affiliate of Others	p. 73
Establishing Your Own Affiliate Program	p. 74
Joined a Great Affiliate Program - But No Commissions?	p. 79
Soggy Cookies	p. 79
Multiple Payment Methods	p. 81
Monitor Your Affiliate Arrangements	p. 84
Becoming an Affiliate of Others	p. 87
Signing Up as an Affiliate	p. 90
Logging Into Your Affiliate Account	p. 96
Integrating Affiliate Links Into Your Web Site	p. 103
Monitoring Affiliate Performance and Tracking Sales	p. 106
Hosting and Implementing an Affiliate Program	p. 111
How to Get Started With an Affiliate Program	p. 111
Affiliate Network Service Agreement	p. 112
Managing Your Affiliate Program	p. 119
Data Feeds	p. 124
Customer Returns	p. 125
Communicate With Your Merchants	p. 128
Dealing With Merchants	p. 129
Demonstrate Your Web Marketing Prowess	p. 130
Be Professional in Your Communications	p. 130
Optimizing Your Web Site, Blog & Affiliate Program	p. 133
Organic Search Engine Optimization (SEO)	p. 134
Organically Optimizing Your Web Site and Blog	p. 134
Google Webmaster Guidelines	p. 135
Google Webmaster Central	p. 135
Site Status Wizard	p. 136
Google Webmaster Tools	p. 137
Adding Your Web Site or Blog to Google	p. 140
Other Google Search Engine Optimization Resources	p. 140
Search Engine Optimization Techniques	p. 141
Successful Search Engine Optimization	p. 142
Meta Tag Definition and Implementation	p. 143
The Title Tag	p. 146
The Description Tag	p. 146
The Keywords Tag	p. 148
The Robots Tag	p. 149
Other Meta Tags	p. 149
ALT Tags	p. 150
How to Use the Correct Keywords	p. 152
Optimization of Web Page Content	p. 153
Optimize Your Web Site	p. 154
Web Site Optimization Tips, Hints, and Secrets	p. 155
Web Design & Optimization Suggestions	p. 159
How Do Search Engines Work?	p. 163
Using a Search Engine Optimization Company	p. 164
Search Engine Registration	p. 167
Search Engine Optimization Checklist	p. 170
Free Web Site Search Engine Submission Sites	p. 171
Things NOT to Do on a Web Site or Blog	p. 174
Affiliate Program Software	p. 175
Types of Affiliate Marketing Software	p. 176
Key features include:	p. 182
Marketing Your Web Site and Affiliate Program	p. 191
Affiliate Directories	p. 191
Promoting Your Affiliate Program	p. 192
Affiliate Content Pages	p. 197
Marketing Your Program	p. 198
Affiliate Program Directories and Forums	p. 198
Affiliate Networks	p. 199
Personal Approaches	p. 200
Buying Lists	p. 201
Screening Affiliates	p. 201
Combating Affiliate Fraud	p. 203
Communicating With Your Affiliates	p. 204
Going the Extra Mile	p. 204
About the Author	p. 208
Other Revenue-Generating Techniques to Use With Affiliate Marketing	p. 209
Google AdSense	p. 209
Google AdSense Program Policies	p. 212
Setting Up Google AdSense on Your Web Site	p. 212
How to Set Up Your Google Referrals	p. 216
Hints and Tips for Maximizing Google AdSense on Your Web Site	p. 217
Introduction to Pay-Per-Click Advertising	p. 219
Pay-Per-Click Advertising Walkthrough	p. 221
Google AdWords Pay-Per-Click Benefits	p. 222
Cost of Google AdWords Pay-Per-Click Advertising	p. 223
Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising	p. 224
Affiliate Mistakes	p. 235
Spam and Phishing	p. 241
Ideas to Grow & Stimulate Your Affiliate Program	p. 250
Promoting Your Business in the Media	p. 250
Gaining the Trust of Customers and Clients	p. 252
Increasing Your Public Profile	p. 252
Ideas to Improve Your Web Site and Affiliate Program	p. 253
Summary	p. 255
Affiliate Marketing Case Studies	p. 257
Interviews with Affiliate Marketing Experts	p. 271
Expert Affiliate Advice, Tips and Hints	p. 333
Glossary	p. 349
Recommended Reference Library	p. 355
How to Use the Internet to Advertise, Promote and Market Your Business or Web site- With Little or No Money	p. 339
The Complete Guide to Google Advertising- Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan	p. 340
Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today	p. 341
The Ultimate Guide to Search Engine Marketing: Pay-Per-Click Advertising Secrets Revealed	p. 342
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales	p. 344
How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM)	p. 346
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs	p. 349
Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money	p. 351
How to Open & Operate a Financially Successful Web site Design Business: With Companion CD-ROM	p. 353
The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply	p. 354
Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert	p. 355
Author Biography	p. 372
Index	p. 375
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