9780471380627

The Complete Guide to Nonprofit Management

by Unknown
  • ISBN13:

    9780471380627

  • ISBN10:

    0471380628

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2000-07-19
  • Publisher: Wiley

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Supplemental Materials

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Summary

The Complete Nuts-and-Bolts Guide to Managing Today's Bottom-Line Oriented Nonprofit Organizations This significantly revised and expanded Second Edition of the highly popular how-to book identifies and addresses the unique concerns of nonprofit organizations. Cutting through the morass of mere theory, the experts at Smith, Bucklin & Associates, Inc., a leading nonprofit management firm, get right to actual practice with dozens of real-world examples and case studies, and up-to-date, vital, "combat-tested" strategies and techniques for dealing with virtually every nonprofit business management issue, including: * The daily role of boards of directors * Fund development and marketing * Public and government relations * Educational programs and certification * Information services * Human resources management * Using the Internet In addition, featured here is a refocused strategic planning chapter that presents an ongoing, organic form of planning, as well as updated discussions of the importance of mission statements, planning publicity campaigns and coordinating special conventions, developing and marketing education programs, and much more. Get the bottom line from the "front office." Whether you are an executive or manager of a nonprofit organization, a volunteer, consultant, fund-raising professional, a member of a board of directors or a trustee, the information in this indispensable guide is more critical-and more effective-than ever before.

Author Biography

SMITH, BUCKLIN & ASSOCIATES, INC., is North America’s largest association management firm. With offices in Chicago, Washington, and St. Louis, it employs more than 650 people serving 180 nonprofits with annual budgets ranging from $500,000 to more than $20 million. In addition to providing complete day-to-day administrative management of nonprofits, the firm provides specialized services, including strategic planning; organization and financial management; trade show, meeting, and convention management; marketing; communications; Web development; and government relations services.

Table of Contents

Part 1: BUILDING THE FOUNDATION
Establishing the Organization's Direction
3(24)
Strategic Planning and Management
3(2)
Key Elements to Successful Strategic Planning
5(16)
Examine the Implications of the Strategic Plan for Your Organization's Current Programs and Structure
21(1)
Implementing the Strategic Plan
22(2)
Document the Process, the Outcomes, the Draft Strategic Plan
24(1)
Monitor the Implementation Plan
24(1)
Checklist for Your Strategic Planning Effort
25(2)
Working Together: Maximizing Board and Staff Effectiveness
27(28)
Governing Boards: Caretakers of the Public Trust
27(2)
Roles and Responsibilities of Governing Board Members
29(11)
Committees
40(4)
Roles and Responsibilities of the Chief Executive Staff Person
44(9)
Checklist for Maximizing Board and Staff Effectiveness
53(2)
Creating a Marketing Orientation in the Nonprofit Organization
55(28)
The Role of Marketing in the Nonprofit Organization
55(1)
What Is Marketing?
56(1)
The Benefits of a Marketing Orientation
57(2)
Identification of the Market and Its Needs
59(5)
Examining the Environment
64(2)
The Written Marketing Plan
66(8)
Creating the Marketing Budget
74(2)
Evaluation
76(1)
Who Holds the Marketing Responsibilities in the Organization?
77(6)
Final Marketing Checklist
79(4)
Part 2: PURSUING THE MISSION
Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association
83(14)
The Member-Driven Association
84(1)
What Type of Activities Should an Organization Consider?
85(2)
Thinking Beyond the Traditional: Sponsorship Programs and the Professional Association
87(3)
Trade Associations---Strengthening the Franchise
90(2)
User Groups---Adapting to Changing Industry Trends
92(1)
Drawing the Cost-Benefit Analysis
93(2)
Checklist for Developing Your Income Resources
95(2)
Raising Money to Serve Your Cause
97(26)
Relationships Are Key
98(1)
Creating the Case for Support
99(1)
Goal Setting
100(1)
Fund-Raising Program Options
101(5)
The Internal Action Plan
106(2)
Prospect Identification
108(10)
Solicitation Tools
118(2)
Donor Benefits
120(1)
Fund-Raising Checklist
120(3)
Providing Needed Educational Programs
123(22)
Is Your Organization in the Education Business?
124(1)
How Do You Determine the Need for Education?
125(1)
How Do You Plan a Successful Program?
126(1)
What Is the Most Appropriate Medium to Use?
127(6)
How Do You Build Credibility into Your Program?
133(1)
Why Are Promotion and Easy Access So Important?
134(5)
What Do You Need to Understand About Your Budget?
139(2)
Why Is Program Evaluation Important?
141(2)
Checklist for Effective Education Programs
143(2)
Making Your Meetings Work---For You and Your Members
145(24)
Designing Your Meeting
146(1)
Meeting Schedule
147(1)
Special Events
148(4)
Budgeting a Meeting
152(4)
Marketing and Public Relations
156(1)
Conference Activities
157(6)
Postconference Activities
163(1)
Wrap-Up
164(1)
Checklist for Site Selection
164(5)
Using Public Relations Tools to Reach a Broader Audience
169(36)
What Is Public Relations?
170(5)
Internet Use in Media Relations
175(2)
Communications Tools
177(14)
Communications Tactics
191(6)
Crisis Communications
197(2)
Communicating with Constituents
199(3)
Forward-Looking Public Relations
202(1)
Summary
203(2)
Getting Political Support for Your Cause
205(24)
Building Your Organization's Public Policy Agenda
206(3)
How Do We Get from Here to There? A Public Policy Action Plan
209(3)
Infrastructure Needs of a Successful Government Relations Program
212(1)
Grassroots Advocacy: Every Member Counts
213(5)
Coalitions
218(2)
Establishing a Government Relations Program at the Local Level
220(4)
Outsourcing to a Government Relations Specialist
224(3)
Checklist for Creating a Government Relations Program
227(2)
Looking Beyond National Borders
229(20)
Going International---Getting Started
230(3)
Common International Management Issues
233(6)
Internationally Oriented Products and Services
239(4)
Developing an International Presence
243(1)
Checklist for Assessing and Developing International Activities
244(5)
Part 3: MANAGING THE ORGANIZATION
The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications
249(34)
Develop a Strategic Plan
251(2)
Select a System for Your Needs
253(3)
Centralization and Decentralization
256(4)
Electronic Communications
260(5)
Build an Office on the World Wide Web
265(11)
Staffing Your Information System
276(2)
Maintenance and Security
278(1)
Preparing for Change
279(1)
Summary
280(1)
Glossary of Terms
280(1)
Checklist for Reviewing Your Information Systems Program
281(2)
Financial Management
283(26)
What Is the Accounting Process?
284(1)
Getting Started: Opening a Bank Account
285(3)
Staffing the Accounting Function
288(1)
Accounting System
288(2)
Chart of Accounts
290(2)
Accrual and Cash Basis Accounting
292(1)
Cash Receipts
292(1)
Cash Disbursements
293(1)
Accrual Entries and Other Journal Entries
294(1)
Closing Procedures
295(1)
Budgeting
296(1)
Financial Statement Preparation
297(6)
Review and Analysis
303(1)
Does Your Organization Need an Audit?
304(2)
Tax Returns
306(1)
Policies and Procedures
307(2)
Your People and Their Environment
309(18)
Human Resources
310(1)
Start-Up and Growth
311(1)
Finding and Hiring Staff
312(5)
On the Job
317(1)
Down ... and Eventually Out
318(1)
Personnel Policies and Procedures
319(2)
The Office Environment
321(4)
Summary
325(2)
Knowing Important Legal Requirements
327(20)
Forming a Nonprofit Organization
327(7)
Minutes, Record Keeping, and Reporting Requirements
334(2)
Sales Tax Exemption and Postal Rates
336(1)
Avoiding Potential Legal Pitfalls
337(6)
Special Circumstances Requiring the Help of Counsel
343(2)
In Conclusion
345(2)
Selecting and Using Consultants
347(18)
How to Select and Use Consultants
347(10)
Working with Your Consultant
357(4)
Assisting the Consultants
361(1)
Final Reports
362(1)
Checklist/Points for Review
362(3)
Index 365

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