The Complete Idiot's Guide to Memes

by Gunders, Ph.D., John; Brown, Damon

• ISBN13: 9781615640355
• ISBN10: 1615640355
• Format: Paperback
• Copyright: 2010-10-05
• Publisher: DK Publishing, Inc.

Summary

The ways of memes. Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide(r) to Memesexplains how memes work, how they spread, and what memes tell us about how we make sense of our world. •First book to cover all types of memes, including viral memes in the digital age •Features the Most Influential Memes in History and the Ten Biggest Internet Memes

Author Biography

John Gunders is Project Officer for the ARC Cultural Research Network, a professor of cultural studies and literary theory, and a contributor to the blog "The Memes of Production." Damon Brown is the author of The Complete Idiot's Guide(r) to Connecting with Angels (with Cecily Channer) and Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Our Culture.