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Concepts of Strategic Management,9780135654668

Concepts of Strategic Management

by David, Fred R.
Edition:
6th
ISBN13:

9780135654668

ISBN10:
0135654661
Format:
Paperback
Pub. Date:
1/1/1997
Publisher(s):
Prentice Hall Professional Technical Reference
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Summary

A component of David's Strategic Management, 6/e, this book focuses on the study of concepts involved in strategic management.

It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents concepts for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.

Table of Contents

Preface x(6)
INTRODUCTION xvi
How to Analyze a Business Policy Case xvi(10)
Instruction for Using the Strategy Formulator and Case Analyst Software xxvi
PART 1 OVERVIEW OF STRATEGIC MANAGEMENT 1(74)
CHAPTER 1 The Nature of Strategic Management
2(44)
The Cohesion Case: Hershey Foods Corporation--1996
27(19)
CHAPTER 2 Strategies in Action
46(25)
PART 2 STRATEGY FORMULATION 75(136)
CHAPTER 3 The Business Mission
76(24)
CHAPTER 4 The External Assessment
100(38)
CHAPTER 5 The Internal Assessment
138(34)
CHAPTER 6 Strategy Analysis and Choice
172(39)
PART 3 STRATEGY IMPLEMENTATION 211(62)
CHAPTER 7 Implementing Strategies: Management Issues
212(36)
CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues
248(25)
PART 4 STRATEGY EVALUATION 273(26)
CHAPTER 9 Strategy Review, Evaluation, and Control
274(25)
PART 5 GLOBAL ISSUES IN STRATEGIC MANAGEMENT 299(44)
CHAPTER 10 International Strategic Management
300(43)
Name Index 343(4)
Subject Index 347(3)
Company Index 350


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