9780133126129

Concepts in Strategic Management and Business Policy

by ; ; ;
  • ISBN13:

    9780133126129

  • ISBN10:

    0133126129

  • Edition: 14th
  • Format: Paperback
  • Copyright: 1/22/2014
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $9.45
    Check/Direct Deposit: $9.00
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $196.80 Save up to $167.82
  • Rent Book $28.98
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

For Strategic Management and Business Policy courses.

 

Class-tested approach to Strategy with new focus on environmental sustainability.

 

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

 

MyManagementLabfor Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Environmental Sustainability Theme Focused: Present students with critical topics such as climate change, global warming, and energy availability. 
  • Help Students Apply Concepts to Real-Life Scenarios: A Strategic Management Model provides structure for content and case analysis.

 

Note: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133254186/ISBN-13: 9780133254181. That package includes ISBN-10: 0133126145/ISBN-13: 9780133126143 and ISBN-10: 0133123685/ISBN-13: 9780133123685.

 

MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.

Table of Contents

Part 1: The Tools of Strategic Analysis 
Chapter 1 What Is Strategy and the Strategic Management Process? 2
Chapter 2 Evaluating a Firm’s External Environment 26
Chapter 3 Evaluating a Firm’s Internal Capabilities 62
Part 2: Business-Level Strategies 
Chapter 4 Cost Leadership 100
Chapter 5 Product Differentiation 128
Part 3: Corporate Strategies 
Chapter 6 Vertical Integration 160
Chapter 7 Corporate Diversification 186
Chapter 8 Organizing to Implement Corporate Diversification 218
Chapter 9 Strategic Alliances 246
Chapter 10 Mergers and Acquisitions 274
Chapter 11 International Strategies 306

Appendix: Analyzing Cases and Preparing for Class Discussions 343
Glossary 347
Company Index 355
Name Index 358
Subject Index 363

Rewards Program

Write a Review