9780130807847

Concept's Strategic Management

by
  • ISBN13:

    9780130807847

  • ISBN10:

    0130807842

  • Edition: 7th
  • Format: Paperback
  • Copyright: 11/1/1998
  • Publisher: Pearson College Div
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Summary

Concepts only version of Strategic Management: concepts and cases.

Table of Contents

Preface xiii
Introduction xviii
How to Analyze a Business Policy Case xviii
Instructions for Using the Strategy Formulator Software xxix
Part 1 Overview of Strategic Management 1(76)
Chapter 1
The Nature of Strategic Management
2(26)
The Cohesion Case: Hershey Foods Corporation---1998
28(16)
Chapter 2
Strategies in Action
44(33)
Part 2 Strategy Formulation 77(136)
Chapter 3
The Business Mission
78(24)
Chapter 4
The External Assessment
102(36)
Chapter 5
The Internal Assessment
138(34)
Chapter 6
Strategy Analysis and Choice
172(41)
Part 3 Strategy Implementation 213(64)
Chapter 7
Implementing Strategies: Management Issues
214(36)
Chapter 8
Implementing Strategies: Marketing, Finance/Accounting, R&D, and Cis Issues
250(27)
Part 4 Strategy Evaluation 277(28)
Chapter 9
Strategy Review, Evaluation, and Control
278(27)
Part 5 Global Issues in Strategic Management 305(37)
Chapter 10
International Strategic Management
306(36)
Name Index 342(2)
Subject Index 344(4)
Company Index 348

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