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Questions About This Book?
What version or edition is this?
This is the 2nd edition with a publication date of 9/1/2002.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Pelham's text avoids the heavy scientific jargon commonly found in research methods texts. Instead, "Conducting Research in Psychology" features friendly prose, interesting examples, and delightful anecdotes that your students will enjoy. Pelham uses recurring examples throughout the text to illustrate chapter concepts. This brief book also includes hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.
Table of Contents
|How do we know? Hands-On Activity|
|How do we find out? the logic of scientific discovery|
|Moving from fact to truth: validity, reliability, and measurement|
|How do we misinterpret?: common threats to validity|
|Regression Toward the Mean|
|Non-experimental research designs|
|Experience carefully planned: experimental research designs|
|Experience carefully exploited: quasi-experimental research designs|
|A Blind Taste Test with Popular Colas|
|Being a successful researcher|
|The Stroop Interference Effect|
|A Brief course in statistics|
|Telling the world about it|
|How to describe the results of statistical analyses|
|Putting your knowledge to work: twenty methodololgy problems|
|In Search of a Delicious, Lowfat TV Show|
|Let's Get Supernatural|
|Fly Away Home|
|Impressive Pickup Lines|
|Clever Who? Life Sucks and So You Die|
|On the Drawbacks of Liking Yourself|
|The Early Bird Sets the Win|
|Testosterone Makes Better Dive Bombers|
|Working Your Fingers to the Dean's List|
|To Thine Own Selves be True|
|A Rosy Mood by Any Other Name? Old Geniuses Never Die Young? Sampling Student Opinion|
|He May be Small But He's Slow|
|Everyone's a Winner|
|Can a Couple of Beers Really Go Straight To Your Belly|
|What's in a Name? Are You Threatening Me?|
|Table of Contents provided by Publisher. All Rights Reserved.|