The Student site in Connect®
: Includes a minimum of three unique Interactive Applications
per chapter that ask students to apply strategic management concepts to real world scenarios through:
- An Interactive video case in every chapter
- Drag-and-drop interactive assignments that allow students to demonstrate knowledge of processes and models
- Interactive Case Analysis exercises and Comprehension Cases
- Chapter quizzes for student review Templates for strategic financial analysis
And, to save you time, Assessment of Student Responses
flows easily into your grade book. All ancillary content in Connect® Management
was developed by Dr. Anne W. Fuller, from California State University, Sacramento, in close collaboration with Frank T. Rothaermel.
All ancillaries have the same look and feel, the same voice, and the same high quality as the book itself.