Connect is McGraw-Hill’s Web-based assignment and assessment platform that gives students the means to better connect with their coursework, with their instructors, and with the important concepts that they will need to know for success now and in the future. With Connect Business, instructors can deliver assignments, quizzes, and tests easily online. Connect Business supporting M: Business includes:
- LearnSmart (STUDY), which is an adaptive learning system to help students learn faster, study more efficiently, and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students’ self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience. Instructors have access to reports that highlight progress and areas for additional reinforcement for students as well as an at-a-glance view into students’ strengths and weaknesses.
- Interactive Applications (ASSESS) for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.
The following 5 types of Interactive Applications are available with BUSINESS and based on book-specific content:
- Video Cases: Pop-up questions (specific to BUSINESS) that appear as the video plays test concept and/or terminology comprehension, i.e., Which is causing Wal-mart trouble? Å. Low prices B. Low wages C. Low taxes.
- Drag and Drop Activity: To reinforce either chronological or multi-step processes, we provide a written overview of a topic from the text. For example, Marketing: Buying Behavior, in Ferrell M3e p.235). The 5 psychological factors that represent the variables of buying behavior are included, the student will need to drag statements of real-life cases and drop them in under the appropriate psychological factor.
- Decision Generators: Students are presented with 2-3 concepts from the text and a written case study that illustrates the concepts presented. The students will then answer a series of questions to either predict what the company will do or reach a decision on a certain issue (the ‘evidence’ presented will be very concrete to ensure a clearly correct response). For example, create a profile of a valuable worker who is displaying a wide area of motivational problems. Students are provided with the various theories on motivation and a series of questions to decipher the best course of action for this worker’s manager.
- Comprehension Multiple-Choice Activities: In order to reinforce comprehension of terminology within context, a case example from the text is included that illustrates key terms from the chapter. Students will then be provided with 6 multiple-choice questions that bridge the content from the case to the mastery of terminology, i.e. 1. Zingerman Community of Businesses is an example of a: A. Merger B. Sole Proprietorship C. Corporation.
- Chart Population: Students will be asked to categorize information by assigning items to specific fields within a chart. Students will then be asked to analyze the chart created with 6 multiple-choice questions. For example, we will create a person’s buying behavior profile and ask students to categorize each attribute statement by types of psychological and social variables of buying behavior. The multiple-choice questions that follow will focus on how these behaviors translate into components of a company strategy.