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Connect Marketing with LearnSmart 1 Semester Access Card for Essentials of Marketing,9780077436773
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Connect Marketing with LearnSmart 1 Semester Access Card for Essentials of Marketing

by ; ;
Edition:
13th
ISBN13:

9780077436773

ISBN10:
0077436776
Format:
eBook
Pub. Date:
9/21/2011
Publisher(s):
McGraw-Hill/Irwin
Availability:
This title is currently not available.

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Summary

Connect® Marketing
McGraw-Hill’s web-based assignment and assessment platform connects you and your students to the coursework. Offered with a comprehensive, searchable and printable, eBook, Connect® Plus is the students’ best choice for course preparation and cost effectiveness. New with this edition, Connect® includes LearnSmart, an adaptive student study partner. Popular Interactive Applications provided for each chapter of the textbook have been retained and show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report.


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