Connect Mass Comm Access Card for Baran

  • ISBN13:


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  • Edition: 8th
  • Format: eBook
  • Copyright: 1/29/2013
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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McGraw-Hill’s Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

• A new bank of CNN videos helps students learn the impact of media through a cultural and global lens.

• Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives.

• LearnSmart™, McGraw-Hill’s proven adaptive learning system, guides them toward mastery of key course concepts.

• A bank of assignable exercises provides a wealth of opportunity for chapter study and assessment.

• Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media



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