CART

(0) items

Connect Mass Comm Access Card for Baran,9780077507923
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Connect Mass Comm Access Card for Baran

by
Edition:
8th
ISBN13:

9780077507923

ISBN10:
0077507924
Format:
eBook
Pub. Date:
1/29/2013
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $87.75

Rent Textbook

(Recommended)
 
Term
Due
Price
$78.98

Buy New Textbook

Usually Ships in 3-4 Business Days
$85.56

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 8th edition with a publication date of 1/29/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

McGraw-Hill’s Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

• A new bank of CNN videos helps students learn the impact of media through a cultural and global lens.

• Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives.

• LearnSmart™, McGraw-Hill’s proven adaptive learning system, guides them toward mastery of key course concepts.

• A bank of assignable exercises provides a wealth of opportunity for chapter study and assessment.

• Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References



Please wait while the item is added to your cart...