Connect 1-Semester Access Card for Rentz Business Communication

by Rentz, Kathryn; Lentz, Paula

• ISBN13: 9780077637248
• ISBN10: 0077637240
• Edition: 3rd
• Format: eBook
• Copyright: 2014-03-10
• Publisher: McGraw-Hill Education

Summary

M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar’s Business Communication: Making Connections in a Digital World.

Its focus on the essentials required of today’s digital workplace make it easy for instructors to cover all materials presented within the semester, and its student-centered design and study resources ensure success.

Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently.

Table of Contents

Part One: UNDERSTANDING BUSINESS COMMUNICATION

Chapter 1: Communicating in the Workplace

Part Two: MASTERING WRITING AND PRESENTATION BASICS

Chapter 2: Understanding the Writing Process and the Main Forms of Business Messages

Chapter 3: Using Visuals in Written and Oral Communication

Chapter 4: Using an Appropriate Style

Part Three: WRITING EFFECTIVE MESSAGES

Chapter 5: Writing Good-News and Neutral Messages

Chapter 6: Writing Bad-News Messages

Chapter 7: Writing Persuasive Messages + Proposals

Part Four: WRITING EFFECTIVE REPORTS

Chapter 8: Researching + Writing Reports

Chapter 9: Writing Short Reports

Part Five: USING ORAL AND JOB-SEARCH SKILLS

Chapter 10: Communicating Orally

Chapter 11: Communicating in the Job Search

Bonus Chapters via Create

Bonus A: Formatting Letters, Memos, and Reports

Bonus B: Correctness of Communication

Bonus C: Cross-Cultural Communication

Bonus D: The Long Report

Bonus E: Documentation of Sources