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Connect Plus Economics with LearnSmart One Semester Access Card for Managerial Economics,9780077413859
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Connect Plus Economics with LearnSmart One Semester Access Card for Managerial Economics

by ;
Edition:
8th
ISBN13:

9780077413859

ISBN10:
0077413857
Format:
eBook
Pub. Date:
3/4/2013
Publisher(s):
McGraw-Hill/Irwin
List Price: $162.00

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Summary

McGraw-Hill ConnectPlus is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. ConnectPlus offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. ConnectPlus can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Table of Contents

1. The Fundamentals of Managerial Economics

2. Market Forces: Demand and Supply

3. Quantitative Demand Analysis

4. The Theory of Individual Behavior

5. The Production Process and Costs

6. The Organisation of the Firm

7. The Nature of Industry

8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9. Basic Oligopoly Models

10. Game Theory: Inside Oligopoly

11. Pricing Strategies for Firms with Market Power

12. The Economics of Information

13. Advanced Topics in Business Strategy

14. A Manager's Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References



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