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9780077413859

Connect 1-Semester Access Card for Managerial Economics

by ;
  • ISBN13:

    9780077413859

  • ISBN10:

    0077413857

  • Edition: 8th
  • Format: Access Card
  • Copyright: 2013-03-04
  • Publisher: McGraw-Hill Education
  • View Upgraded Edition

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Supplemental Materials

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Summary

McGraw-Hill Connect is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. Connect offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. Connect can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Table of Contents

1. The Fundamentals of Managerial Economics

2. Market Forces: Demand and Supply

3. Quantitative Demand Analysis

4. The Theory of Individual Behavior

5. The Production Process and Costs

6. The Organisation of the Firm

7. The Nature of Industry

8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9. Basic Oligopoly Models

10. Game Theory: Inside Oligopoly

11. Pricing Strategies for Firms with Market Power

12. The Economics of Information

13. Advanced Topics in Business Strategy

14. A Manager's Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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